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4. Health House '942, American Lung Association, Dianne Walsh Astry1 F 7 Ll April 29, 1994 CITY OF 41 CHANHASSEN 690 COULTER DRIVE • P.O. BOX 147 • CHANHASSEN, MINNESOTA 55317 (612) 937 -1900 • FAX (612) 937 -5739 American Lung Association Attn: Ms. Dianne Astry 1829 Portland Avenue Minneapolis, MN 55404 -1898 Dear Ms. Astry: I have asked our City Manager, Don Ashworth, to place you onto our City Council agenda of May 9, 1994. Your request will be included as a Visitor Presentation item as no action is required by the council. The item should occur around 7:30 p.m. depending upon how quickly we move through the "Board of Equalization" item ahead of you. Enclosures which you previously sent to the City of Chanhassen will be included in the city council's packet. Mayor DJC:DA:k 1 Healthy Air � ealthy People ealthy Lungs I aty Boone resident I erald Wm. Orr ecutive Director 1 829 Portland Avenue Minneapolis, MN (ax: 41898 one:(612)871 -7332 (612) 871 -9441 f ounded in 1903. AMERICAN LUNG ASSOCIATION® of Hennepin County April 24, 1994 Mayor Don Chmiel City of Chanhassen 690 Coulter Drive Chanhassen, MN 55317 Dear Mayor Chmiel;' It was a pleasure meeting you at the Groundbreaking for Health House '94. - Health House '94 offers consumers, builders and realtors an oppor- tunity to learn more about - healthier, energy efficient building technology and choices. - Chanhassen's commitment to the environment makes for a perfect partnership and a wonderful showcase for the national site for this project. I would like to arrange for a_ presentation of a Health House '94 shovel to the City of Chanhassen at a City Council meeting at your choosing. Please have John contact me with the date and information. D ia ce rely, ne Walsh Astry Health House '94 Ii 1 March 23, 1994 Mr. John Paechman City of Chanhassen 690 Coulter Drive P.O. Box 407 Chanhassen, MN 55317 Dear John; t The American Lung Association (ALA) has chosen Chanhassen, MN as the national site of Health House'94. We would like to familiarize you with this national project of the ALA and to introduce our key players here in Minnesota. The Health House concept was developed here in Minnesota. The first Health House was built in Eden Prairie in 1993. The home addressed 22 key features that a consumer can add to their new home that will significantly improve the quality of the indoor air and provide energy savings over the life of the house. The 1994 project has expanded to include use of environmentally friendly materials. We will focus on minimizing construction waste, alternate materials to wood, recycled materials and natural products for decorating and landscape. Health House '94 focuses on healthier, energy efficient and environmentally friendly building products and practices ... and we throw in tips on safety, eating, exercise and more. Health House 94 is part of the Parade of Homes. It will be one of 10 special showcase homes that promote healthier lifestyles in the Twin Cities. KARE TV's, a Health House sponsor, will focus their Sept. HealthFair on Healthier Homes such as the Health House. Minnesota Monthly will have a 16 page, 4 -color insert in the August issue that will give _consumers information on Health House. As we prepare our media kits for both national and local media, we would like to include information on the personality that is Chanhassen. I appreciate any information you can provide us and would like to set up an appointment with you to discuss the project further. I will call you later next week cerely, - Dianne Walsh Astry Director, Health House '94 L t. I .. I 1829 Portland Avenue A Minneapolis., MN 55404 A (612.)871 -7332, Background The American Lung Association, Minneapolis Affiliate (ALA) introduced the "healthier" house concept in 1993 with Health House '93. The association brought together architects, contractors, manufacturers and financial institutions to design and construct a state- of -the- art house that integrates architecture, materials, appliances and accessories to maximize the healthier indoor environment. The house created a highly visible means of educating the public about indoor air pollution, in particular, and how to minimize it, while raising $90,000 for the affiliate. Health House gave thousands of people new mason to listen to the American Lung Association. The program reached a large segment of the Twin Cities community with preventative health care information they were not getting from any other source. Health House helped to create an expanded base of individuals concerned about protecting themselves from lung disease and laid the foundation for many other educational messages. ' Opportunities The American Lung Association has an exciting marketing opportunity as they develop ' Health House '94. Using existing knowledge from the Health House debut in 1993, the organization will expand this educational program in the Twin Cities and launch a national project that will include a Health House in Detroit, Milwaukee and Rochester, NY. The concept of a healthier indoor environment will continue to become more comprehensive and the ALA can capitalize on that trend by embracing other aspects of "health ", including those that promote psychological health such as daylighting, safety and ' security. Environmentally responsible options in buildings will bring another dimension to the project. In 1994, prominent national sponsors will add adjunct outreach and information programs across the country. Millions of consumers, builders, contractors, ' manufacturers and health care professionals nationwide will be educated about the environmental and healthful choices available for building or remodeling a home. 1994 Objectives ' Position the ALA as an expert in preventive health related to indoor environments. ' Support a national roll-out of the Health House program and ALA's message. • Gain involvement of strategic partners for the national launch of the Health House program. 1829 Portland Avenue A Minneapolis, MN 55404 A (612)871 -7332 Key Messages • It is possible to make any house a better living environment Consumers can choose from many health and environmental options when , building or remodeling. p • Makin, a house more "healthy" can be surprisingly affordable. • Companies offering health and environmental products and services for the home will benefit from the interest of health - conscious consumes. ' Positioning , Health House '94 illustrates how m4rively &uy and affordable it is to transform any house into a more healthy living environment Health House focuses consumers' attention on making choices to create a healthier and better living environment HEALTH HOUSE '94: ' BUILDING A BETTER LIVING ENVMONMENT • Consumer Education: Launch a multi -fact td, national educational campaign, ' before, during and after the opening of Health House '94 to make consumers, builders, contractors and manufactures aware of healthful, psychologically enhancing and environmentally smart options available for new and existing , houses. • National Sponsorships: Partner with a few, select leading product mannfacnn= ' to gain ar=tion for their products, to build ownership in the program and to leverage the program nationally. • Mega Partnerships: Parmer with a major lifestyle publication publisher and a ' national cable show to gain signiacaut national media anenrion and leverage the program fmTher nationally. ' • Professional Education: Work with professional organizations to educate health care professionals nationwide on the resources available for creating healthier living environments. ' • Local Tie -ins: Work with local and regional partners to garner donation of products and services to complete the houses, giving them recognition at the local /regional level , I Health House '94 ' Site Profile Location: Royal Oaks Development ' Chanhassen, MN ALA Coordinator: ALA, Minneapolis 1829 Portland Ave. Minneapolis, MN 55404 ' 612- 871- 7332/F: - 612-871-9441 Project Description: ' • Uses energy and resources efficiently. • Offers indoor environments that pay heed to air quality, natural lighting, acoustics, and special aesthetics. • Minimizes construction waste and domestic waste. • Makes optimum use of existing infrastructure. • Takes maximum advantage of environmentally benign materials. ' Is readily adaptable to meet changing needs and lifestyles. Size: 2300 sq. ft. Price: $250,000 Open to public: September 11 -25, 1994 Builder's Association, Parade of Homes Entry fee: Free ' Summary: ' Health House '94, Minnesota, is one of four national Health House '94 sites and is a project of the American Lung Association. Health House '94 is a model home that features technology and ' products that can make a home healthier, energy effiecient and durable. Health House '94 offers the consumer an opportunity to view the products and technology first hand through audio tours, publications and workshops. Health House '94 is available for sale by contacting the American Lung Association. Proceeds from the sale of the house will be donated to the organization.