B 2004 Recycling Coupon Program
MEMORANDUM
TO:
Todd Gerhardt, City Manager
CITY OF
CHANHASSEN
FROM:
Jill Sinclair, Environmental Resources Coordinator
DATE:
January 10, 2005
o~
7700 Market Boulevard
PO Box 147
Chanhassen, MN 55317
SUBJ:
Review of 2004 Recycling Coupon Program
ß
BACKGROUND
In 2004, the city again offered a $10 recycling coupon to residents for use
throughout the year at the Carver County Environmental Center. The budget for
the program was $10,000. The end of the year total for the program was
$9,386.01. The council was updated on the program in August and October.
ANALYSIS
In partnership with Carver County, the city offered coupons to residents
throughout the year. The coupons were dispersed to residents by publishing it in
the spring and fall issues of the city newsletter, including it in new resident
packets sent out on behalf of the Environmental Commission, handing it out
during the 4th of July parade, at the Environmental Center on Earth Day (April
22), and at Chanhassen Day (August 26) at the Minnesota Landscape
Arboretum. The city also sponsored an event at the Environmental Center on
November 18, Chanhassen Recycles Day, which offered residents $20 off
recycling fees at the center that day.
Administration
Phone: 952.227.1100
Fax: 952.227.1110
Building Inspections
Phone: 9522271180
Fax: 952227.1190
Engineering
Phone: 952.227.1160
Fax: 952.227.1170
Finance
Phone: 952.227.1140
Fax 952.2271110
Park & Recreation
Phone: 9522271120
Fax: 952.2271110
Recreation Center
2310 Coulter Boulevard
Phone 952.227.1400
Fax 952.227.1404
Planning &
Natural Resources
Phone: 952.2271130
Fax: 952.227.1110
The table below shows data from 2004 and offers 2003 and 2002 information
for comparison. The success of the program is evident in the increase in
participation of the coupon program and in the total costs from 2002 which
cover only the costs associatèd with yard waste disposal from the Brush
Collection Days.
Public Works
1591 Park Road
Phone: 952227.1300
Fax: 952.2271310
2004 2003 (initial Percent
year) change
Total amount used $8,131.71 $3,781.00 115%
by recycling
coupons
# of visits when 1,082 427 153%
coupons were used
# of visits by 4,734 3,551 33%
residents
Advertising costs $1,254.30 $441.00 184%
for the program
Total costs $9,386.01 $4,222.00 122%
Cost for Spring and
Fall Brush
collections
Senior Center
Phone: 952.2271125
Fax: 952227.1110
Web Site
IWNI.C i .chanhassen. mn .us
2002
$9,992.30
(yard waste
disposal fees)
The City of Chanhassen . A growing community with clean lakes, quality schools, a charming downtown, thriving businesses, winding trails, and beautiful parks. A great place to live, work, and play.
Recycling coupon special event - Chanhassen Recycles Day, November 18
(data included in overall program totals)
$2,762.21 coupon dollars used (34% ofthe total amount used by coupons)
249 - Chanhassen residents who visited the Center that day
301 - Total number of people who visited the Center that day
Number of residents dropping
off waste
2004
1,400
2003
1,066
Percent change
31%
557
1,091
127
106
41
569
519
491
163
284
141
1116
475
889
111
149
27
262
370
216
44
103
118
537
17%
23%
14%
-29%
52%
117%
40%
127%
270%
175%
19%
108%
Specific categories
Waste
Household Hazardous
Waste
Electronics
Recyclables
Batteries
Fluorescent Bulbs
Clothing
Oil & oil filters
Scrap Metal
Appliances
Bicycles
Lawnmowers
Tires
Yard Waste
Which included 280
cubic yards of brush
and 3,021 bags of
grass/leaves
As can be seen from the data above the top three waste items at the center are
household hazardous waste, recyclables and yard waste. It is interesting that
recyclables rank so high since, by ordinance, all Chanhassen residents have
curbside recycling available to them.
Coupons were issued with expiration dates so that if budget limitations were
neared, no additional coupons would be issued. This may especially be an issue
in 2005 now that the coupons are well-known in segments of the city's
population. Next year, coupons will again have expiration dates, but the valid
time frame will be shorter (3 months vs. 6 months) so that the city and county
can respond more effectively to a need to limit expenses.
The special event was very successful. Of the 301 customers at the Center that
day, 83% were Chanhassen residents. The event was held on a Thursday which
tends to be one of the slowest days at the Center. The attendance for
Chanhassen Recycles Day surpassed any other Thursday attendance at the
Center. Generally, the Center receives about 50 customers on a Thursday. The
amount spent that day is also significant since it represents about a third of the
total amount used by the coupon program.
The city plans on holding a spring recycling day on April 22 at the Center.
Plans are to again issue $20 worth of recycling fees to residents who use the
center that day. Pending budget status in the fall, another recycling day would
be held in November. The appeal of these special events for residents is the
opportunity to bring appliances and other large loads to the center at a
significant discount. In the spring, household items (appliances, electronics) and
scrap metal are common, while in the fall, yard waste tends to be the most
common item.
SUMMARY
The city is more effectively managing its solid waste funding by applying it to a
comprehensive recycling program rather than the previous yard waste collection
program. The current program is a successful model and indications are that it
will continue to grow in 2005. Increased publicity of the program and
diversified opportunities for participation contributed to producing successful
results. The goal will be to increase visitation to the Center.
Attachments: Sample coupon template
Recycling coupon advertisement
Chanhassen Recycles Day advertisement
G:\plan\js\recycling\recycling coupon\council review of 2004 coupon program
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