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3. Sign for Chan Cinema , 9 - - < CITY OF CHANHASSEN 690 City Center Drive, PO Box 147 Chanhassen, Minnesota 55317 Phone 612.9371900 General FIlX 612.937.5739 Engineering Fa.\' 612.937.9152 Public Safio, Fa, 612.9342524 Wéb /lIww.ci.c/;/ìJ/baJsen.mn,U5 . . MEMORANDUM TO: Mayor and City CounciJ FROM: Sharnrin AI-JafT, Planner II DATE: July 6, 1998 SUBJ: Cinema Marquee Sign and Chasing or Blinldng Lights Mr. Bob Copeland has made several marquee sign proposals to the City, none of which met the ordinance requirements. Under the sign criteria for the Entertainment Center, the theater was pennitted a Plexiglas marquee sign to display current and/or coming attractions, ratings and show times, and dates. The applicant wishes to incorporate the name of the theater into the marquee sign which is a panel sign with a flat surface. The ordinance prohibits panel signs. The last sign proposed by the applicant met the temporary individual letters portion of the sign criteria. The segments that were questioned were the sides with the shooting stars and the area that spells CHANHASSEN CINEMA. Color was proposed to be introduced by adhering a translucent colored vinyl to the back of the Plexiglas sign. The sign was proposed to be backlit by a fluorescent light. The sides were flat (non-channeled letters) which is not permitted by ordinance. Staff recommended the applicant raise the letters and the shooting stars by 3 or 4 inches which would have given the sign some dimension. Councilman Mark Senn provided staff with alternative marquee sign designs (copies attached) to provide some guidelines and introduce other options. The "STATE" sign is the most similar to what the applicant is proposing. It also reflects changes that staff has recommended in the past. It has three faces that advertise the feature as well as the name of the theater. The "STATE" letters are 5" wide, backlit, channeled letters whiJe the featured play is advertised on the sides in changeable letters. There are two to three neon light ftames around the sign as well as chasing lights. Through previous discussions, the City CounciJ found the introduction of chasing lights an acceptable proposal. Staff recommends the incorporation of these elements into a sign. They provide an attractive and festive look. Technically, this is a variance to the sign ordinance and should go through the variance procedure. RECOMMENDATION Staff recommends the City CounciJ direct the applicant to provide a design that incorporates raised channeled letters for the name of the theater and the shooting stars, and areas to display current and/or coming attractions, ratings and show times, and dates. This action requires the applicant to apply for a variance. ATTACHMENTS I. Proposed Cinema Marquee Sign. 2. 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