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1e. Zoning Ordianance to Permit Large on-Premise Directional Signs F i e,. I C I TY 0 F ----- \ .1/4‘; . CHANHASSEN 1 1 690 COULTER DRIVE • P.O. BOX 147 • CHANHASSEN, MINNESOTA 55317 II (612) 937-1900 AL-bon by C r.f ic• -ndo sc-d ✓ are iri-, .____, MEMORANDUM t in, :,L___� __ TO: Don Ashworth, City Manager„, y , , ;,,,,t,„ IFROM: Barbara Dacy, City Planner .,. ,, DATE: June 23, 1988 �' - - ISUBJ: Zoning Ordinance Amendment to Amend Section 20-1255, (2 )a and (2)c, Final Reading (ZOA 88-4) 1 BACKGROUND I The City Council at the June 13, 1988, meeting approved for first reading an ordinance amendment to allow a 12 square foot on- premise directional sign in industrial zoned land in excess of 40 1 acres . The attached ordinance reflects the Council' s action. ANALYSIS I However, staff neglected to remind the Council at the meeting that an amendment to Section 20-1255 (2 )a should have also been approved. This amendment would have established a maximum height 1 of five feet for all on-premise signs despite the zoning district. Therefore, the attached ordinance reflects a proposed amendment to subparagraph (a) . IRECOMMENDATION It is recommended that the City Council adopt the ordinance as I presented in Attachment #1 approving an amendment to Section 20-1255, (2 )c for second and final reading and Section 20-1255 , ( 2 )a for both first and second readings . IATTACHMENTS II 1 . Proposed ordinance. 2 . Excerpt from staff report. I I II CITY OF CHANHASSEN CARVER AND HENNEPIN COUNTIES, MINNESOTA ORDINANCE NO. AN ORDINANCE AMENDING SECTION 20 OF THE CHANHASSEN CITY CODE ' The City Council of Chanhassen ordains : Section 1 . Section 20-1255 (2 )a is hereby amended as follows: a. On premise signs shall not be larger than four (4) square feet. The maximum height of the sign shall not exceed five (5) feet from the ground. The number of signs shall not exceed four (4) unless approved by the City Council . Section 2. Section 20-1255 ( 2 )c is amended as follows : c. On premise signs for industrially zoned land in excess of forty ( 40) acres shall not exceed twelve (12) square feet. The maximum height of the sign shall not exceed five (5) feet from the ground. The number of signs shall not exceed four (4) unless approved by the City Council. Section 3 . This ordinance shall become effective from and after its passage and publication. Passed and adopted by the City Council this 27th day of June, 1988 . ' Mayor I Attest: City Manager 11 1 11 . . a (C I T Y 0 F CP.C. DATE: May 4 , 1988 \ 10 CHANHASSEN C.C. DATE: May 23 , 1988 ___--- II r . - ,.....\ CASE NO:( ZOA 88-4 I ' . • Prepared by: Dacy/v I STAFF REPORT il PROPOSAL: Zoning Ordinance Amendment to Amend Section 20-1255 II ( 2 )a. On-Premise Directional Signs ktion b Cltv Adminismv:f N'udis4.2J___ LOCATION: II CilIZI S7V Ike ., APPLICANT: Philip J. Martini DataServ, Inc. . _ . 1-7 19001 Lake Drive East II Chanhassen . MN 55317 ,........J 1 IPRESENT ZONING: II ACREAGE: DENSITY: II ADJACENT ZONING AND LAND USE: N- 1 5 S- E- 1 gu- . w_ 1 [Li WATER AND SEWER: (I) I PHYSICAL CHARAC. : II2000 LAND USE PLAN: II DataSery ZOA May 4 , 1988 Page 2 ' BACKGROUND The Planning Commission considered a variance request for ' DataSery to permit the construction of 12 square foot directional signs . The Planning Commission recommended denial at the January 20, 1988 , meeting. The City Council at the March 14, 1988 , meeting denied the variance request. Based upon the Planning Commission and City Council comments, DataSery has submitted a zoning ordinance amendment application to analyze the directional sign requirement. ANALYSIS The intent of a directional sign is to provide direction for pedestrian or vehicular traffic. Typically, directional signs do not contain advertising signage. Section 20-1255 (2 ) dictates that on-premise directional signs cannot exceed four square feet. These are typically exemplified by "enter" or "exit" signs , e.g. McDonalds directional signage or in the case of larger sites, "employees parking" , "loading area" , or "visitor parking" . The DataSery application was discussed in terms of whether or not a larger industrial size property, in its case 69 acres, should trigger larger directional signage. Other communities regulate directional signs as follows : Carver County - 4 square feet 1 Eden Prairie - No maximum number of signs but total area of signs cannot exceed 32 square feet Minnetonka - 4 square feet Shakopee - 4 square feet As is shown, four square feet is a typical size requirement. , Should the Planning Commission consider amending the ordinance, it is recommended that the ordinance be amended to read solely for industrial districts in excess of a fairly large acreage threshold as proposed by the applicant. Amending the ordinance to 12 square feet for all directional signage would not be appropriate for establishments such as fast food restaurants or other smaller commercial establishments that do not need larger directional signage. Further, the size of the property of smaller establishments is such that a larger sign would cause a greater intrusion. One can assume that the larger the sign size permitted for direc- tional signs , the more opportunity there will be for advertising or placement of the name of the company. The intent of the directional sign should be maintained so that adveristing is not permitted. Removing the area for "DataServ" on the sign would mean a 9 square foot sign rather than a 12 square foot sign. The rationale that the applicant is proposing is that the acreage of the site would dictate a larger enterprise with larger number DataSery ZOA 11 17 May 4 , 1988 Page 3 of employees . Thus a larger sign size is needed to direct traf- fic. However, a larger sign size would be dictated if there is a need to provide direction for several movements rather than to ' provide a larger sign for more employees . If the Planning Commission feels that a larger sign size should be permitted for large industrial parcels which would be occupied by larger buildings with several access drives and turning move- ments, 9 square feet can be appropriate. The applicant has pro- posed a threshold of 40 acres . This would apply to not only the DataSery site but to the McGlynn site and some of the larger par- cels south of the railroad tracks in the Chanhassen Lakes Business Park. The Planning Commission also discussed that the ordinance lacked a regulation regarding the height of a sign. The ordinance should be clairified to provide for a maximum height. It is ' recommended that the maximum height of five feet be allowed. This matches the maximum height permitted for ground low profile business signs in the residential and neighborhood commercial districts . This requirement would keep the sign from being obtrusive. RECOMMENDATION Planning staff recommends the Planning Commission adopt the following motion: ' "The Planning Commission recommends approval of Zoning Ordinance Amendment Request #88-4 to amend Section 20-1255 ( 2 ) Directional ' Signs to read as follows: a. On-premise signs shall not be larger than four ( 4 ) square feet. The maximum height of the sign shall not exceed five ' ( 5 ) feet. The number of signs shall not exceed four ( 4 ) unless approved by the City Council . ' Should the Commission feel that a larger directional sign area can be permitted for industrial districts only, the following language is proposed: c. On-premise signs for industrially zoned land in excess of forty ( 40) acres shall not exceed twelve (12) square feet. The maximum height of on-premise directional signs shall not ' exceed five ( 5 ) feet. The number of signs shall not exceed four ( 4 ) feet unless approved by the City Council. It should be noted that the sign would not permit identification of the company name. Also, to clarify a previous question at the Planning Commission meeting, the square footage of the sign is measured by the perimeter of the extreme limits of the actual DataSery ZOA May 4 , 1988 Page 4 ' sign message surface and excludes any structural elements outside the limits of the sign. PLANNING COMMISSION ACTION , The first motion made by the Planning Commission was to amend Section 20-1255( 2) to allow on premise directional signs for industrial zoned land in an excess of 40 acres to not exceed 12 square feet. The maximum height of the sign would also not exceed 5 feet from the ground. This motion failed with a vote of 2 to 5 (Wildermuth and Headla voted in favor) . The Planning Commission then made a motion to recommend approval of Zoning Ordinance Amendment request #88-4 to amend Section 20-1255( 2 ) Directional Signs to read as follows : a. On premise signs shall not be larger than four ( 4 ) square feet. The maximum height of the sign shall not exceed five ( 5) feet from the ground. The number of signs shall not exceed four ( 4 ) unless approved by the City Council. Wildermuth and Headla were opposed to this motion ( see attached minutes) . STAFF UPDATE ' The Planning Commission action reflected a majority of the Commissioner' s belief that the ordinance did not need to be changed to amend the sign size. The Commission did feel that it was important to amend the ordinance to clarify the maximum height of a directional sign ( the Planning Commission' s final motion) . The City Council needs to determine whether or not the direc- tional signage for industrial districts should be increased. At minimum, it is recommended that the Planning Commission' s recom- mendation as to the maximum directional sign size height be included in the Council action. The original Planning Staff report in the analysis section discussed a proposed maximum of 9 square feet and the recommen- dation proposed 12 square feet. To clarify, Planning Staff' s intent was to recommend a maximum size sign of 9 square feet in industrially zoned areas . This was made clear to the Planning Commission at the night of the meeting; however, we have left the report as written to avoid further confusion. In any case, Planning staff supports increasing the sign size in industrially zoned areas over forty ( 40 ) acres . The attorney representing DataSery has submitted a letter in response to the Planning Commission action ( see Attachment #9) . 1