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4. November 2017 Website AnalyticsTop Channels Sessions Conversions Acquisition Behavior Set up a goal. To see outcome metrics, define one or more goals. GET STARTED Conversions Acquisition Overview Nov 1, 2017 -Nov 30, 2017 Primary Dimension:Conversion: Edit Channel Grouping To see all 4 Channels click here. Top Channels All Goals Organic Search Direct Social Referral 25.4% 65.4% Sessions Goal Conversion Rate …Nov 8 Nov 15 Nov 22 Nov 29 500500 1,0001,000 …Nov 8 Nov 15 Nov 22 Nov 29 0.00%0.00% 100.00%100.00% 1 Organic Search 2 Direct 3 Social 4 Referral Sessions 13,358 % New Sessions 62.69% New Users 8,374 8,739 3,392 767 460 Bounce Rate 58.66% Pages / Session 2.27 Avg. Session Duration 00:02:04 55.21% 65.27% 69.75% 56.96% © 2017 Google All Users 100.00% Sessions City of Chanhassen All Web Site Data GO TO REPORT Page Rows 1 - 10 of 1955 Pages Nov 1, 2017 -Nov 30, 2017 Explorer Pageviews Unique Pageviews Avg. Time on Page Entrances Bounce Rate % Exit Page Value 30,324 % of Total:100.00% (30,324) 24,253 % of Total:100.00% (24,253) 00:01:38 Avg for View:00:01:38 (0.00%) 13,358 % of Total:100.00% (13,358) 58.66% Avg for View:58.66% (0.00%) 44.05% Avg for View:44.05% (0.00%) $0.00 % of Total:0.00% ($0.00) 1.5,080 (16.75%) 3,274 (13.50%)00:02:33 3,049 (22.83%)38.24%32.87%$0.00 (0.00%) 2.1,333 (4.40%) 1,114 (4.59%)00:00:48 988 (7.40%)23.99%28.66%$0.00 (0.00%) 3.973 (3.21%) 851 (3.51%)00:02:51 565 (4.23%)84.78%73.79%$0.00 (0.00%) 4.953 (3.14%) 869 (3.58%)00:02:09 489 (3.66%)88.34%77.33%$0.00 (0.00%) 5.789 (2.60%) 657 (2.71%)00:03:56 365 (2.73%)81.10%68.19%$0.00 (0.00%) 6.682 (2.25%) 415 (1.71%)00:00:26 153 (1.15%)23.53%16.72%$0.00 (0.00%) 7.618 (2.04%) 491 (2.02%)00:01:54 397 (2.97%)79.60%65.05%$0.00 (0.00%) 8.524 (1.73%) 485 (2.00%)00:01:55 441 (3.30%)80.50%77.67%$0.00 (0.00%) 9.501 (1.65%) 409 (1.69%)00:01:22 248 (1.86%)51.21%40.12%$0.00 (0.00%) 10.446 (1.47%) 385 (1.59%)00:01:25 240 (1.80%)74.17%65.70%$0.00 (0.00%) Pageviews …Nov 8 Nov 15 Nov 22 Nov 29 1,5001,500 3,0003,000 / /296/Recreation-Center /1018/Job-Opportunities /301/Gym-Schedule /240/Agendas-Minutes-Videos /194/Proposed-Developments /1370/Paisley-Park-PUD-Amendment /252/Voting-Elections /31/Parks-Recreation /122/Utility-Billing © 2017 Google All Users 100.00% Pageviews City of Chanhassen All Web Site Data GO TO REPORT Search Term Rows 1 - 10 of 677 Search Terms Nov 1, 2017 -Nov 30, 2017 Explorer Site Usage Total Unique Searches Results Pageviews / Search % Search Exits % Search Refinements Time after Search Avg. Search Depth 869 % of Total:100.00% (869) 1.23 Avg for View:1.23 (0.00%) 31.19% Avg for View:31.19% (0.00%) 16.31% Avg for View:16.31% (0.00%) 00:02:39 Avg for View:00:02:39 (0.00%) 1.66 Avg for View:1.66 (0.00%) 1.Floor hockey 14 (1.61%)1.14 35.71%6.25%00:00:30 1.14 2.Babysitting 101 7 (0.81%)1.29 28.57%11.11%00:01:05 0.86 3.paisley park 7 (0.81%)1.29 14.29%22.22%00:02:36 1.86 4.Voting 6 (0.69%)1.00 0.00%33.33%00:00:59 1.33 5.development application 5 (0.58%)1.80 0.00%11.11%00:00:49 1.80 6.garbage 5 (0.58%)1.00 0.00%0.00%00:04:38 3.60 7.Open gym 5 (0.58%)1.00 40.00%20.00%00:00:21 0.40 8.Paisley Park Museum - Request for rezoning 5 (0.58%)1.00 40.00%0.00%00:01:02 0.80 9.pickleball 5 (0.58%)1.20 40.00%16.67%00:01:41 1.20 10.Pickleball 5 (0.58%)1.00 40.00%0.00%00:00:34 0.60 Total Unique Searches …Nov 8 Nov 15 Nov 22 Nov 29 4040 8080 © 2017 Google All Users 100.00% Total Unique Searches City of Chanhassen All Web Site Data GO TO REPORT Rows 1 - 3 of 3 Overview Nov 1, 2017 -Nov 30, 2017 Explorer Summary 13,358 % of Total: 100.00% (13,358) 13,358 % of Total: 100.00% (13,358) 1.desktop7,54356.47% 2.mobile4,91236.77% 3.tablet9036.76% Sessions …Nov 8Nov 15 Nov 22 Nov 29 500500 1,0001,000 Device CategorySessionsSessions Contribution to total: Sessions 6.8% 36.8% 56.5% © 2017 Google All Users 100.00% Sessions City of Chanhassen All Web Site Data GO TO REPORT Rows 1 - 3 of 3 Overview Nov 1, 2017 -Nov 30, 2017 Explorer Summary 13,358 % of Total: 100.00% (13,358) 13,358 % of Total: 100.00% (13,358) 1.desktop 7,543 56.47% 2.mobile 4,912 36.77% 3.tablet 903 6.76% Sessions …Nov 8 Nov 15 Nov 22 Nov 29 500500 1,0001,000 Device Category Sessions Sessions Contribution to total: Sessions 6.8% 36.8% 56.5% © 2017 Google All Users 100.00% Sessions City of Chanhassen All Web Site Data GO TO REPORT NOVEMBER 2017 WEBSITE ANALYTICS OVERVIEW Language Sessions % Sessions 1.en-us 13,094 98.02% 2.en-gb 73 0.55% 3.zh-cn 22 0.16% 4.en-ca 14 0.10% 5.ru 11 0.08% 6.de 10 0.07% 7.es-419 9 0.07% 8.fr 9 0.07% 9.fr-fr 9 0.07% 10.en-au 7 0.05% Audience Overview Nov 1, 2017 -Nov 30, 2017 Overview Sessions Pageviews …Nov 8 Nov 15 Nov 22 Nov 29 500500 1,0001,000 1,5001,500 3,0003,000 Sessions 13,358 Users 9,751 Pageviews 30,324 Pages / Session 2.27 Avg. Session Duration 00:02:04 Bounce Rate 58.66% % New Sessions 62.69% New Visitor Returning Visitor 37.3% 62.7% © 2017 Google All Users100.00% SessionsCity of ChanhassenAll Web Site Data GO TO REPORT SESSIONS VS. PAGEVIEWS 13,358 Sessions vs. 30,324 Pageviews Session: The period of time a user is actively engaged with our website, app, etc. Pageview: Total # of pages viewed. Repeated views of a single page are counted. HOW ARE THEY FINDING US? 8,739 Organic Search 3,392 Direct 767 Social 460 Referral WHAT ARE THEY USING TO VIEW OUR SITE? WHAT ARE THEY SEARCHING FOR?WHAT PAGES ARE THEY VISITING? NEW VS. RETURNING VISITOR 8,377 New Visitors 4,981 Returning Visitors WHAT CAN WE LEARN? Paisley Park being so high profile will bring people to the city’s website from around the world. Chan Rec programs generate a large portion of traffic. Pageviews and sessions have declined for the third month in a row.