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K. Correspondence DiscussionTop Channels Sessions Conversions Acquisition Behavior Set up a goal. To see outcome metrics, define one or more goals. GET STARTED Conversions Acquisition Overview Dec 1, 2017 -Dec 31, 2017 Primary Dimension:Conversion: Edit Channel Grouping To see all 5 Channels click here. Top Channels All Goals Organic Search Direct Referral Social (Other) 21% 71.7%  Sessions  Goal Conversion Rate …Dec 8 Dec 15 Dec 22 Dec 29 400400 800800 …Dec 8 Dec 15 Dec 22 Dec 29 0.00%0.00% 100.00%100.00% 1 Organic Search 2 Direct 3 Referral 4 Social 5 (Other) Sessions 12,353 % New Sessions 59.99% New Users 7,410 8,862 2,594 454 440 3 Bounce Rate 59.43% Pages / Session 2.25 Avg. Session Duration 00:02:03 57.87% 64.84% 52.42% 65.91% 100.00% © 2018 Google All Users 100.00% Sessions City of Chanhassen All Web Site Data GO TO REPORT Page Rows 1 - 10 of 1768 Pages Dec 1, 2017 -Dec 31, 2017 Explorer Pageviews Unique Pageviews Avg. Time on Page Entrances Bounce Rate % Exit Page Value 27,800 % of Total:100.00% (27,800) 22,195 % of Total:100.00% (22,195) 00:01:38 Avg for View:00:01:38 (0.00%) 12,353 % of Total:100.00% (12,353) 59.43% Avg for View:59.43% (0.00%) 44.44% Avg for View:44.44% (0.00%) $0.00 % of Total:0.00% ($0.00) 1.4,775 (17.18%) 3,087 (13.91%)00:02:34 2,890 (23.40%)38.27%32.94%$0.00 (0.00%) 2.1,461 (5.26%) 1,201 (5.41%)00:00:55 1,097 (8.88%)25.89%29.23%$0.00 (0.00%) 3.1,249 (4.49%) 1,121 (5.05%)00:03:35 992 (8.03%)85.18%83.11%$0.00 (0.00%) 4.1,160 (4.17%) 1,071 (4.83%)00:01:42 618 (5.00%)90.45%77.93%$0.00 (0.00%) 5.1,070 (3.85%) 874 (3.94%)00:03:20 471 (3.81%)80.68%69.07%$0.00 (0.00%) 6.711 (2.56%) 436 (1.96%)00:00:36 169 (1.37%)24.85%16.03%$0.00 (0.00%) 7.636 (2.29%) 558 (2.51%)00:01:43 321 (2.60%)86.60%71.54%$0.00 (0.00%) 8.390 (1.40%) 323 (1.46%)00:00:43 107 (0.87%)46.73%29.23%$0.00 (0.00%) 9.321 (1.15%) 289 (1.30%)00:02:09 229 (1.85%)87.77%78.82%$0.00 (0.00%) 10.309 (1.11%) 257 (1.16%)00:00:30 69 (0.56%)33.33%25.57%$0.00 (0.00%)  Pageviews …Dec 8 Dec 15 Dec 22 Dec 29 1,0001,000 2,0002,000 / /296/Recreation-Center /289/Ice-Skating-Rinks /301/Gym-Schedule /240/Agendas-Minutes-Videos /194/Proposed-Developments /1018/Job-Opportunities /31/Parks-Recreation /274/Tree-Lighting-Ceremony /304/Recreation-Center-Sports © 2018 Google All Users 100.00% Pageviews City of Chanhassen All Web Site Data GO TO REPORT Search Term Rows 1 - 10 of 618 Search Terms Dec 1, 2017 -Dec 31, 2017 Explorer Site Usage Total Unique Searches Results Pageviews / Search % Search Exits % Search Refinements Time after Search Avg. Search Depth 818 % of Total:100.00% (818) 1.22 Avg for View:1.22 (0.00%) 31.91% Avg for View:31.91% (0.00%) 18.57% Avg for View:18.57% (0.00%) 00:02:27 Avg for View:00:02:27 (0.00%) 1.55 Avg for View:1.55 (0.00%) 1.Ice Skating Rinks 13 (1.59%)1.08 23.08%14.29%00:01:22 1.77 2.Pickleball 11 (1.34%)1.09 54.55%0.00%00:00:33 1.09 3.avienda 10 (1.22%)1.10 30.00%9.09%00:04:09 2.10 4.paisley park 9 (1.10%)1.11 22.22%10.00%00:00:50 2.89 5.Open gym 8 (0.98%)1.00 62.50%0.00%00:00:35 0.75 6.Avienda 7 (0.86%)1.86 0.00%23.08%00:10:33 5.43 7.pickleball 6 (0.73%)1.50 33.33%0.00%00:01:05 1.67 8.Staff Directory 6 (0.73%)1.17 0.00%0.00%00:03:47 8.17 9.Boy Scout Christmas Tree Recycling 5 (0.61%)1.20 80.00%0.00%00:01:53 0.40 10.directory 5 (0.61%)1.20 0.00%33.33%00:01:07 3.80  Total Unique Searches …Dec 8 Dec 15 Dec 22 Dec 29 4040 8080 © 2018 Google All Users 100.00% Total Unique Searches City of ChanhassenAll Web Site Data GO TO REPORT Rows 1 - 3 of 3 Overview Dec 1, 2017 -Dec 31, 2017 Explorer Summary 12,353 % of Total: 100.00% (12,353) 12,353 % of Total: 100.00% (12,353) 1.desktop6,49752.59% 2.mobile4,97840.30% 3.tablet8787.11%  Sessions …Dec 8Dec 15 Dec 22 Dec 29 400400 800800 Device CategorySessionsSessions Contribution to total: Sessions 7.1% 40.3%52.6% © 2018 Google All Users 100.00% Sessions City of Chanhassen All Web Site Data GO TO REPORT Rows 1 - 3 of 3 Overview Dec 1, 2017 -Dec 31, 2017 Explorer Summary 12,353 % of Total: 100.00% (12,353) 12,353 % of Total: 100.00% (12,353) 1.desktop 6,497 52.59% 2.mobile 4,978 40.30% 3.tablet 878 7.11%  Sessions …Dec 8 Dec 15 Dec 22 Dec 29 400400 800800 Device Category Sessions Sessions Contribution to total: Sessions 7.1% 40.3%52.6% © 2018 Google All Users 100.00% Sessions City of Chanhassen All Web Site Data GO TO REPORT DECEMBER 2017 WEBSITE ANALYTICS OVERVIEW Language Sessions % Sessions 1.en-us 12,147 98.33% 2.en-gb 60 0.49% 3.de 14 0.11% 4.zh-cn 14 0.11% 5.es-xl 13 0.11% 6.nb-no 11 0.09% 7.ru-ru 8 0.06% 8.sv-se 6 0.05% 9.en-ca 5 0.04% 10.de-de 4 0.03% Audience Overview Dec 1, 2017 -Dec 31, 2017 Overview  Sessions  Pageviews …Dec 8 Dec 15 Dec 22 Dec 29 400400 800800 1,0001,000 2,0002,000 Sessions 12,353 Users 8,769 Pageviews 27,800 Pages / Session 2.25 Avg. Session Duration 00:02:03 Bounce Rate 59.43% % New Sessions 59.99% New Visitor Returning Visitor 40% 60% © 2018 Google All Users100.00% SessionsCity of ChanhassenAll Web Site Data GO TO REPORT SESSIONS VS. PAGEVIEWS 12,353 Sessions vs. 27,800 Pageviews Session: The period of time a user is actively engaged with our website, app, etc. Pageview: Total # of pages viewed. Repeated views of a single page are counted. HOW ARE THEY FINDING US? 8,862 Organic Search 2,594 Direct 454 Referral 440 Social WHAT ARE THEY USING TO VIEW OUR SITE? WHAT ARE THEY SEARCHING FOR?WHAT PAGES ARE THEY VISITING? NEW VS. RETURNING VISITOR 7,412 New Visitors 4,941 Returning Visitors WHAT CAN WE LEARN? Pageviews and sessions have declined for the fourth month in a row. Community events and programs continue to generate a large portion of traffic.