5b 2001 Lake Ann Park Concess CITYOF
CHANHASSEN
690 CiO, Center Drive
PO Box !47
Chanhassen, Minnesot~ 55317
Pholle
952.937. I900
General Fax
952.937.5739
E, gineeriug Department £ax
952.937.9152
Building Deparmwut Fax'
952,934.2524
~3b Site
MEMORANDUM
TO: Todd Hoffman, Director of Park and Recreation
FROM: Jerry. Ruegemer, Recreation Superintendent
DATE: September 19, 2001
SUB J:
2001 Lake Ann Park Concession/Boat Rental Evaluation
The summer of 2001 started out slow with the cool weather and the two unfortunate
drowning incidents. The drownings at Lake Ann appear to have had an effect on
food and boat sales as this year's revenue dropped over $3600. Hopefully through
public education and dissemination of information about Lake Ann's safety,
participation will increase again.
General Comments:
· Continue to use a smaller number of vendors to simplify the operation.
· Slush puppy machine, which was very popular and had a higher profit margin,
should continue.
· Nacho cheese machine is easier to use and clean, and this eliminated a
significant amount of staff time.
· Look to add a marketing campaign to increase sales and actiwty.
· The "meal deal" (hot dog, chips, and soda for $3.00) was very popular again this
year.
· Maintain a first aid kit.
· Have matches on hand for people who need to start their charcoal grills.
· Kept menu items simple - quick point of sale.
· The concession staff again was outstanding and contributed significantly to the
success of the Lake Ann operation.
· Purchase new batteries for rental fishing boats.
City of Clmnhasseu. A o, rowin~, communia, with cleero lakes, ou~ditr schooh, a ch~mdne douwtou,~, thriving: busi~esses, a~d bc,u~ti/id v,~rks. ~ ¢~rem v/,~ce to h've, work, ~d ~/~(
Mr. Todd Hoffman
September 21, 2001
Page 2
Total Boat Rentals
2001 2000
Paddleboats 410 479
Canoes 125 138
Row Boats 43 33
Row Boats w/Trolling Motor 23 66
Totals 601 716
Listed below is the breakdown of expenditures, supplies, and revenues for the 2001 Concession Sales
and Boat Rentals:
EXPENDITURES
Concession Hours and Wages
2001 2000
Concession Hours (not dollars)
Concession Wages
Total Wages
Supplies
The Watson Company
Midwest Coca Cola
Festival Foods
Total Supplies
Total Wages
Total Supplies
TOTAL EXPENDITURES
751 877.75
$6,828.00 $7209.77
$6,828.00 $7209.77
$4,141.28 $4,535.98
$3,492.15 $2,130.67
$ 563.36 $ 743.51
$8,196.79 $7,410.16
$6,828.00 $7,209.77
$8,196.79 $7,410.16
$15,024.79 $14,619.93
REVENUES
Food Sales
Boat Rentals
Total Revenue
Total Revenue
Total Expenditures
NET PROFIT
$12,753.01 $15,654.56
$ 3,233.67 $ 3,994.67
$15,986.68 $19,649.23
$15,986.68 $19,649.23
$15,024.79 $14,619.93
$ 961.89 $ 5,029.30
g:\park\jerryX2001Conccss&BoatEval
To: Jerry Ruegemer
From: Akin Mesenbring
Subject: Lake Ann Concessions 2001
August 16, 2001
Another summer is coming to a close! Early June started off the season with
rainy weather which resulted in not many busy days. The two drownings in
mid-June also seemed to discourage visitors to the beach. However, later in
the month weather improved, and we had several days of good sales. Nice
weather during July also helped bring sales back up. In August, the usual
slowdown was interrupted by three days of extremely hot weather which
brought lots of patrons to the beach (and profits to the concession stand!).
With only about a week and a half left in the season, we are working on
moving through all the remaining products in the concession stand with
hopes of closing on the 26th with little leftover inventory.
The new paddleboat went over very well with customers. People seemed to
enjoy the fact that all the riders on the new aqua cycle could paddle as
opposed to our other paddleboats which allow only the front two riders to
paddle. Overall, we received few complaints about the paddleboats. The
complaints we did receive mostly involved the white sea-rider (whose style
seems to be most well-liked). Riders had trouble steering the boat and also
complained of the chain falling off frequently. I believe that any future
paddleboat purchase should be made to replace this craft. I would also
suggest that a future boat be the same style as this sea-rider. Because riders
sit down low-near the paddles-it is the easiest boat for children to use.
In addition, the purchase of several new adult life jackets was a greatly
appreciated addition to our current stock. Before adding these jackets, there
were several times when we were unable to allow customers to rent boats
due to all the life jackets being out. While most of the jackets remain in good
shape, there are several which are beginning to wear out and could be
replaced.
The rowboats and canoes seem to be in good condition. The only complaints
we received were in regards to one of our three batteries which does not
seem to hold a charge. However, because we have two other batteries, this
did not prove to be much of a problem as we simply discontinued using this
third battery.
We also had fewer problems with late boat remms than in previous years. I
believe this is due, at least in part, to a note we added to the boat rental
information sign which wamed customers of a late boat fee (prices double)
on boats returned after 6 pm. While we did have several late boats, few were
more than ten minutes late, and we never had to enforce the fee (we just
wamed the boaters for next time). People seemed much more careful in
bringing boats back on time so as not to encounter the fee. This helped us in
keeping closing time down to a minimum as we did not have to wait for late
boats.
This year we once again used Watson's as our food supplier. While we had a
problem early in the summer receiving parts for the popcorn popper and also
had several instances when we received the wrong product or did not receive
a product we had ordered, Watson's was usually good about fixing the
problem-sometimes bringing out a needed product special. Overall they
proved to be a satisfactory supplier.
Slush puppies continued to be a big hit! This year we offered cherry,
strawberry, grape, and blue raspberry as flavor choices. While blue raspberry
proved to be the most popular, the other flavors also sold well and at similar
rates. I would suggest keeping this flavor mix again next year.
Ice cream sold once again for $1 a piece. Patrons seemed to agree that this
was a fair price. While we did have some requests for some of the larger ice
cream products such as choco tacos and chipwiches, these products have a
higher vendor price. We would need to charge customers more for these
items, and I believe that different prices for the different ice cream products
may prove to be confusing to customers. For this reason, I would
recommend that we continue offering only the ice cream products which we
can sell at one dollar.
Popcorn and chips sold at 50 cents a bag. While popcom sales were not
high, chips continued to be very popular. Because Watson's does not offer
small bags of chips (only larger bags of the Old Dutch brand), we had to
purchase the Frito-Lay brand chips in 'snack pack' boxes at Festival. While I
would suggest that we continue selling these chips, it might pay to look into
buying them in larger quantities at a store such as Sam's Club where we
would be able to purchase them in larger quantities and at a lower price per
bag (thus resulting in a higher profit margin for us !).
The 'meal deal' continued to be very popular. In addition, nachos and lollies
also sold well.
This summer we received several requests for soft pretzels. According to a
sales list I have from Watson's, we could order these for approximately 37
cents each. Based on the pretzel's size, we could probably sell them for
between $1 and $1.50. Perhaps we could look into the machinery we would
need to purchase and how much labor is required and consider selling these
soft pretzels next summer.
We used Coke once again as our pop supplier. While there were two
occasions on which we did not receive the pop on our normal delivery day
(the driver got lost), Coke always resent the order the next morning.
The addition of lemonade and tea to our beverage selection was a welcome
change. Lemonade proved to be a top seller this year. Customers seemed to
like having options other than pop and water for beverages. I would suggest
keeping these flavors on our menu. Minute Maid Orange, however, had
repeatedly low sales, and I believe this flavor should be removed from our
menu. In addition, this summer we also offered Dasani water instead of the
Evian we have sold in previous years. Dasani seemed to sell just as well as
the Evian, and because we can purchase Dasani at a lower price than Evian,
this resulted in increased profit.
An increasing number of visitors to Lake Ann have been non-English
speaking people and those that speak English as a second language (many
Mexicans, Europeans, and deaf visitors). This made communication often
difficult. Because of this, I would suggest creating picture signs or bilingual
menus which we could show customers when needed. Also, after speaking
with several of the lifeguards, I believe a beach rules sign in Spanish would
be very beneficial.
We also had many requests for a bike rack to be placed somewhere near the
beach area. Currently bikers must park their bikes next to trees or
somewhere on the grass. A bike rack would allow people a place to chain
their bikes where they would be out of the way of other beach visitors.
Finally, it would be great if we could make some sort of large group receipt.
When groups come to pay their large group fee, many request a receipt.
Because we don't have any set way of ringing these up on the register, I
believe some sort of form where we could write in the date, group name, and
paid fee to give them as a receipt would take care of the problem.
Overall we had a great summer! We received much positive feedback from
beach visitors who seemed very pleased with Lake Ann, and the concession
staff also had a great time working at the park!
May Sales
Lake Ann Concession Sales
Summer 2001
Food Sales
(101-3638)
5/26/2001 Closed-Rain
5/27/2001 Closed-Rain
5/28/2001 $ 143.43
May Totals
$ 143.43
Boat Rental
(101-3635) Sales Tax
Divide by 1.065
$ 138.97 $ 18.35
June Sales
6/2/2001 $ 87.09
6/7/2001 $ 17.14
6/8/2001 $ 61.74
6/9/2001 $ 150.68
6/10/2001 $ 124.65
6/11/2001 $ 85.45
6/12/2001 $ 149.77
6/13/2001 $ 3.29
6/14/2001 $ 54.93
6/15/2001 $ 24.88
6/16/2001 $ 136.28
6/17/2001 $ 35.87
6/18/2001 $ 100.71
6/19/2001 $ 200.75
6/20/2001 $ 194.84
6/21/2001 $ 96.85
6/22/2001 $ 196.89
6/23/2001 $ 238.26
6/24/2001 $ 157.89
6/25/2001 $ 397.32
6/26/2001 $ 140.19
6/27/2001 $ 437.14
6/28/2001 $ 310.09
6/29/2001 $ 194.15
6/30/2001 $ 239.91
$ 138.97 $ 18.35
36.62 $ 8.04
$ 1.11
16.90 $ 5.11
36.62 $ 12.17
106.10 $ 15.00
$ 5.55
26.29 $ 11.43
3.76 $ 0.45
$ 3.57
31.92 $ 3.70
77.93 $ 13.93
36.62 $ 4.71
128.63 $ 14.91
73.24 $ 17.81
15.96 $ 13.70
30.99 $ 8.31
52.58 $ 16.28
114.55 $ 22.94
108.92 $ 17.34
79.81 $ 31.02
30.99 $ 11.12
33.80 $ 30.61
41.31 $ 22.85
41.31 $ 15.31
190.61 $ 27.98
June Totals
July Sales
7/1/2001
7/2/2001
7/3/2001
7/4/2001
7/5/2001
7/6/2001
$ 3,836.76
$ 120.23
Closed-Cloudy
$ 118.22
$ 1,227.46
$ 273.38
$ 94.38
$1,315.46 $ 334.95
$ 90.14 $ 13.68
$ 9.39 $ 8.29
$ 174.65 $ 91.14
$ 34.74 $ 20.03
$ 43.19 $ 8.95
8/23/2001 Closed
8/24/2001 $ 33.57
8/25/2001 $ 69.46
8/26/2001 $ 30.53
$ 10.33 $ 2.85
$ 37.56 $ 6.95
$ $ 1.98
August Total $ 2,680.81
$ 563.39 $ 211.10
Total Sales $12,753.01
$ 3,233.67 $ 1,039.44
2001 Lake Ann Concession Hours/Wages
Borgerson Lindsey
Sara Carlson
Mesenbring, Airin
Pay Period Hourly Wage Hours
5-25/7-20 $ 8.00 137.5
7-21/8-3 $ 8.00 57
8-4/8-17 $ 8.00 42.5
Total
$1,100.00
$ 456.00
$ 340.00
Total 237 $1,896.00
6-2/6-9 $ 8.00 8.5
6-11/6-23 $ 8.00 44
6-25/7-8 $ 8.00 51.5
$ 68.00
$ 352.00
$ 412.00
Total 104 $ 832.00
5-26/7-6 $ 10.00 198
7-7/7-20 $ 10.00 80
7-21/8-17 $ 10.00 105.5
8-18/8-31 $ 10.00 26.5
$1,980.00
$ 8OO.OO
$1,055.00
$ 265.OO
Total 410
$ 4,100.00
Total Hours 751
Total Wages $ 6,828.00
2001 Lake Ann Concession Vendor Expenses
Expense Code - 101-1540-4130
The Watson Company
Date Pd Invoice Amt
5/15/2001 $ 99.00
6/1/2001 $ 149.84
6/1/2001 $ 129.19
6/11/2001 $ 376.30
6/15/2001 $ 262.19
6/15/2001 $ 206.20
6/29/2001 $ 978.90
7/5/2001 $ 129.99
7/27/2001 $ 1,511.14
8/3/2001 $ 72.72
8/10/2001 $ 111.69
8/17/2001 $ 114.12
Total $ 4,141.28
Midwest Coca Cola
6/11/2001 $ 311.20
6/15/2001 $ 181.47
6/29/2001 $ 1,206.91
7/27/2001 $ 1,609.97
8/2/2001 $ 182.60
Total $ 3,492.15
Festival Foods
6/2/2001 $ 12.63
6/7/2001 $ 19.34
6/11/2001 $ 18.02
6/14/2001 $ 10.05
6/18/2001 $ 14.64
6/20/2001 $ 22.66
6/22/2001 $ 23.40
6/24/2001 $ 10.66
6/25/2001 $ 11.24
6/27/2001 $ 27.03
6/28/2001 $ 30.04
6/30/2001 $ 7.10
7/3/2001 $ 58.84
7/5/2001 $ 10.66
7/8/2001 $ 18.75
7/12/2001 $ 25.77
7/14/2001 $ 32.82
7/17/2001 $ 13.99
7/18/2001 $ 17.56
7/20/2001 $ 22.54
Festival Foods Con't
7/26/2001
7/27/2001
7/30/2001
8/1/2001
8/5/2001
8/7/2001
8/8/2001
8/11/2001
8/13/2001
8/20/2001
8/25/2001
Total
$ 4.95
$ 18.5O
$ 13.63
$ 5.67
$ 23.03
$ 19.09
$ 15.38
$ 15.87
$ 21.39
$ 14.33
$ 3.78
$ 563.36
Total Vendor Expense
$ 8,196.79