6b February FestivalOF
690 COULTER DRIVE · P.O. BOX 147 · CHANHASSEN, MINNESOTA 55317
(612) 937-1900 · FAX (612) 937-5739
MEMORANDUM
TO: Todd Hoffman, Park & Recreation Director
FROM: Jerry Ruegemer, Recreation Supervisor
DATE:
January 21, 1997
SUB J:
1997 February Festival
Chanhassen's 4th Annual February Festival is less than a month away. My main focus this year is
the ice fishing contest. The contest start time has been changed to 1 - 3 p.m. in order to have a
better flow with the other scheduled activities.
The schedule of events brochure and fishing tickets were distributed to all sales outlets on Friday,
January 17. I'll keep in touch with all sales outlets in order to track sales. The schedule of
events brochures will be distributed to other businesses early next week. I will also send
information to all the participating sponsors of the event. We've also included information on
our Internet Home Page and hope you will check it out at www.ci.chanhassen.mn.us.
I have been working on ways to reduce the advertising budget for February Festival. There will
be fewer newspaper ads this year, but I have increased the number of flyers and brochures. The
goal is to be as effective as in the past, but reduce the promotional budget.
The fishing contest has many great prizes again this year. The grand prize for the largest fish is a
trip to Las Vegas courtesy of Travel Agents International and Trans Global Vacations. For the
money, this is a great value for the participants.
I'm working on FebrUary Festival every day in order for it to be a success. I'm praying daily that
someone will catch a fish this year!
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