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5 Advertising Signage Proposal CITY OF CHANHASSEN 7700 Market Boulevard PO Box 147 Chanhassen, MN 55317 Administration Phone 952.227.1100 Fax: 952.227.1110 Building Inspections Phone 952.227.1180 Fax 952.227.1190 Engineering Phone 952.227.1160 Fax 952.227.1170 Finance Phone 952.227.1140 Fax 952.227.1110 Park & Recreation Phone 952.227.1120 Fax 952.227.1110 Recreation Center 2310 Coulter Boulevard Phone 952.227.1400 Fax: 952.227.1404 Planning & Natural Resources Phone 952.227.1130 Fax 952.227.1110 Public Works 1591 Park Road Phone: 952.227.1300 Fax 952.227.1310 Senior Center Phone 952.227.1125 Fax 952.227.1110 Web Site www.ci.chanhassen.mn.us 6 - MEMORANDUM TO: Park & Recreation Commission FROM: 111 Todd Hoffman, Park & Recreation Director DA TE: May 17,2005 SUBJ: Amended Proposal from Chanhassen Athletic Association Concerning Advertising Signage On March 22, 2005, the Chanhassen Athletic Association submitted a proposal to the city regarding a variety of issues. Staff members representing all affected departments met to review the proposals. Upon completion of our review, I forwarded a written response to Mr. Todd Neils, Vice President of CAA. Mr. Neils subsequently modified their proposal concerning advertising signage and scoreboard signage. Staff met again to review this second proposal and responded by making additional modifications to the proposal. The copy labeled "2005 Proposal" (attached) represents the version of the proposal that staff can support. RECOMMENDATION It is recommended that the Park and Recreation Commis.sion recommend the City Council approve the attached agreement between the City of Chanhassen and the Chanhassen Athletic Association governing the provision of dedicated advertising signage and scoreboard signage. ATTACHMENTS 1. 2. 3. 4. 2005 Proposal Copy of Formal Proposal dated March 22, 2005 Letter of Response to Mr. Todd Neils dated March 25, 2005 Historical Documents dated AprilS, 2000 The City of Chanhassen · A growing community with clean lakes, quality schools, a charming downtown, thriving businesses, winding trails, and beautiful parks. A great place to live, work, and play. G:\PARK\TH\caa amended proposaI.doc 2005 PROPOSAL AGREEMENT BETWEEN THE CITY OF CHANHASSEN AND THE CHANHASSEN ATHLETIC ASSOCIATION GOVERNING THE PROVISION OF DEDICATED ADVERTISING SIGNAGE AND SCOREBOARD SIGNAGE 1. Field and scoreboard signage shall be placed on the outfield and/or foul fences of ball fields # 1, #2, and #3 at Lake Ann Park and #1 Bandimere Park by CAA. 2. For each advertisement sign, the City shall receive a $200 payment for the first year, and $200 in payment every subsequent year. Additionally, the City will receive $400 in payment for each sign on a scoreboard and $400 in payment every subsequent year. 3. Signs shall be of uniform size and color scheme. 4. Only commercial signage excluding alcohol, tobacco and sexually oriented business, is allowed. 5. Signs shall be allowed to be in place from April through October. 6. Sponsorship, promotion, and management of the program shall be the sole responsibility of the CAA. 7. The signs shall be maintained during the season and stored during the off-season by the CAA. 8. Any damage to the park property caused by the sign program shall be paid for by the CAA. 9. Full payment shall be made to the City on July 1 for all signs displayed prior to July 1 and on November 1 for all signs displayed after July 1. 10. This agreement expires on December 31 of each year and is renewable upon consent by each party. 11. If this agreement is not renewed, the Chanhassen Athletic Association will no longer be held responsible for subsequent payments to the City. 12. All money collected shall be appropriated for capital improvements to City ball fields. These improvements may include construction of scoreboards, dugouts and additional lighting standards. CHANHASSEN ATHLETIC ASSOCIATION CITY OF CHANHASSEN By President By Tom Furlong, Mayor By Administrator By Todd Gerhardt, City Manager Date Date FORMAL PROPOSAL PARK AND RECREATION COMMISSION MARCH 22ßd, 2005 CAA ReQuest/Responsibilitv: 1. Post advertising signage on select baseball and softball fields to raise funds for capital improvements (based on previous recommendation in 2000, revised 2005). 2. Begin construction of capital improvements, which will include, but not be limited to scoreboards, dugouts and additional lighting standards. This will be legged in over a several year period. A. Year 1 will include the following sites for scoreboards allotment based on Chanhassen Athletic Association priority schedule: Lake Ann #2, #3 Bluff Creek #3 City Center #3 Lake Ann #1 Bluff Creek #4 City Center #4 Bluff Creek #1 Bluff Creek #5 Bandimere # 1 B. Year 1 lighting standards: Lake Ann #2, #3 The Chanhassen Little League would like to work in concert with the City of Chanhassen to form a joint task force which would be comprised of City staff, CAA members, and parents to come-up with viable funding solutions for lighting on all non-residential and non- school district fields in the Chanhassen community. These fields would include Lake Ann #1, #3 and all City owned fields at Bluff Creek Elementary. Some possible solutions proposed: 1. $5/player fee dedicated to lighting standards 2. Benefactor or Donor 3. General Electric/Caterpillar Rental two-month lease for lighting (temporary solution) C. Year 1 dugouts: Lake Ann #1, #2 or #3 3. Work with City to brace for future growth. Weare asking the Park and Recreation Commission to approve the following: 1. Construction of advertising signage/scoreboards by Chanhassen Little League based on 2000 agreement (revised 2005) to fund capital improvements detailed previously. .,. .,-' 2. Direct staff to submit proposal about placement of the signage/scoreboard location on previously noted fields so construction may begin. The Chanhassen Little League would request submission by April 15th so construction may begin. 3. Approve dugout construction on select fields with staff and Planning Commission approval of preferred material. Draft plans will be submitted upon approval and recommendation of material by next meeting. 4. Request assignment of Park and Recreation Department liaison to participate in a joint taskforce to develop funding solutions for lights. The Chanhassen Little League would like the committee to be formed by April with first draft recommendations submitted by June meeting. CITY OF CHANHASSEN 7700 Market Boulevard PO Box 147 Chanhassen, MN 55317 Administration Phone: 952.227.1100 Fax: 952.227.1110 Building Inspections Phone: 952.227.1180 Fax: 952.227.1190 Engineering Phone: 952.227.1160 Fax: 952.227.1170 Finance Phone: 952.227.1140 Fax: 952.227.1110 Park & Recreation Phone: 952.227.1120 Fax: 952.227.1110 Recreation tenter 2310 Coulter Boulevard Phone: 952.227.1400 Fax: 952.227.1404 Planning & Natural Resources Phone: 952.227.1130 Fax: 952.227.1110 Public Works 1591 Park Road Phone: 952.227.1300 Fax: 952.227.1310 Senior Center Phone: 952.227.1125 Fax: 952.227.1110 Web Site www.cLchanhassen.mn.us March 25, 2005 Mr. Todd Neils, Vice President Chanhassen Athletic Association 990 Saddlebrook Curve Chanhassen, MN 5317 Dear Todd: Thank you for submitting your proposal to install advertising signage, scoreboards, dugouts and lighting at various athletic field venues throughout the City. The Chanhassen Athletic Association (CAA) has a tradition of providing a broad spectrum of athletic and social opportunities for area youth and their families. The City of Chanhassen is pleased to have the CAA operating within the Community and has enjoyed working with its many members and officers over the years. In reviewing your proposal, I assembled the following staff members: Jerry Ruegemer, Recreation Superintendent, Josh Metzer, Planner I, Greg Sticha, Finance Director and Todd Gerhardt, City Manager. To provide clarity in our response I will address each item individually. 1. AdvertisiDe Sienaee: It is our position that permitting advertising signage as described in your proposal is not in the City' s best interest. Here are some of the reasons why we hold this position. ~ These fields/parks are public property, paid for by all residents and owned and operated by the City of Chanhassen.·· Topermita private party/association to utilize these properties for advertising would suggest that other private parties/associations should receive the same ri gh t. ~ The financial return to the City as proposed is not large enough to justify consideration of the proposed agreement. ~ Advertising signage at the proposed level would have a significant visual impact in our community. It is just these types of visµal displays that many of Qur City codes restrict. Again, withoüt significant benefit to the City and all residents, granting this request is not in the best interest of the Community. 2. Score Boards: We do not have significant concerns over the proposal to install scoreboards at athletic facilities. It is our position that scoreboards as an amenity rise åbove the level of basic public services. We recommend that the CAA initiate a discussion with the Park and Recreation Commission concerning the perceived value of scoreboards as a public amenity. In the event that the Commission agrees with your assessment, they could make a recommendation to the City Council to install scoreboards. Private funds could also be raised to finance scoreboards followed by a proposal to donate these amenities. Donations over $500 are subject to City Council approval. The City of Chanhassen · A growing community with clean lakes, quality schools, a channing downtown, thriving businesses, winding trails, and beautiful parks. A great place to live, work, and play. MEMORANDUM TO: Scott Botcher, City Manager FROM: Todd Hoffman, Park & Recreation Director DATE: AprilS, 2000 SUBJ: Advertising Signage Program, Chanhassen Athletic Association On March 27th, the City Council was presented with a request made by the Chanhassen Athletic Association (CAA) to display advertising signs at Bandimere Community Park. The intent of the program is to raise money for donation back to the city. These proceeds would be targeted at improving park facilities utilized by local sporting associations. Upon conclusion of the City Council discussion that evening, staff was directed to complete the following: 1. Hold a neighborhood meeting to disclose the Association's request and hear from residents residing adjacent to or near the Bandimere Park. , 2. Prepare a draft policy governing advertising signage in city parks. 3. Prepare a draft agreement between the CAA and City of Chanhassen for the provision of advertising signage. The Park & Recreation Commission held a neighborhood meeting on Tuesday, April 4th at 7:30 p.m. Three residents, representing two households, spoke in opposition of the proposed sign program. Their belief was that the signs would cheapen the appearance of the park. After hearing from the neighbors, the majority of the commission still favored moving ahead with the program. As a compromise, Commissioner Karlovich proposed that the program be moved to Lake Ann Park, a location with no adjoining residential properties. The commission accepted this proposal as a reasonable compromise. A copy of the proposed policy governing advertising signage in city parks and the proposed agreement between the CAA and City are attached. RECOMMENDATION At the conclusion of their discussion on the evening of April 4th, Commissioner Moes moved that the commission recommend the City Council approve the placement and sale of outdoor advertising signs at Lake Ann Community Park and an agreement between the CAA and City for the provision of said signs. Further, that the contract for the first year will expire on December 31, 2000, and that a public review of the program be held after the first of the year. Commissioner Howe seconded the motion. All members, with the exception of Karlovich, voted in favor of the motion. The motion passed 6-1. ¡:\patI<'<b\advcrûsin1 siPle caa.doc ·' April 20, 2000 Mr. Frank Scott, Administrator Chanhassen Athletic Association 2450 Island Drive, #124 Spring Park, MN 55384 Dear Frank: Enclosed is the agreement between the City of Chanhassen and the Chanhassen Athletic Association governing the provision of advertising signs. As you know, this was approved by the City Council at their April 10, 2000 meeting. Please execute both copies and return one for our records. Good luck with the program. . Sincerely, Todd Hoffman Director of Park and Recreation TH:gmb. c: Scott Botcher, City Manager Park and Recreation Commission File: new RA file ç:'FJcIIbICMAdvertisiDgSigDPrognm AGREEMENT BETWEEN THE CITY OF CHANHASSEN AND THE CHANHASSEN A Tffi.,ETIC ASSOCIATION GOVERNING THE PROVISION OF ADVERTISING SIGNS 1. Signage shall be placed on the outfield fences of ballfields #1 and #2 at Lake Ann Park. 2. Signs shall be of a unifonn size and color scheme. 3. Signs shall be allowed to be in place from April through October. 4. Sponsorship, promotion, and management of the program shall be the sole responsibility of the CAA. ,5. The signs shall be maintained during the season and stored during the off-season by the CAA. 6. Any damage to the park property caused by the sign program shall be paid for by the CAA. . 7. For each advertisement sign, the City shall receive $150 in payment for the first year, and $300 in payment every subsequent year. 8. Payments shall be made to the City on June 1 and November 1 of each year. 9. This contract expires on December 31,2000 and is renewable upon consent.by each party. CHANHASSEN ATHLETIC ASSOClA TION CITY OF CHANHASSEN By President By Nancy K. Mancino, Mayor By Administrator By Scott A. Botcher, City Manager Date Date \ \cfs 1 \ voI2\park\th \caa&ci tyagreement.doc PROPOSED CITY OF CHANHASSEN DEPARTl\1ENT OF PARKS AND RECREATION 7700 MARKET BLVD PO BOX 147, CHANHASSEN, MN 55317 952-227-1100 A POLICY GOVERNING ADVERTISING IN OUTDOOR PARKS The intent of the City of Chanhassen is to generally not allow advertising in city parks except as outlined below. 1. 4' x 8' Panel Signage shall be allowed on the outfield backstops of fields #1 and #2 at Lake Ann Park. 2. This advertisement program shall be administered by the Chanhassen Athletic Association (CAA). 3. The CAA shall enter into a contract with the City of Chanhassen for the provision of this program. In the absence of the CAA as a sponsor, the City reserves the right to enter into an agreement with another provider. 4. The signs shall be of a color which will not inhibit the ability of players to see the play of the ball. 5. No political, religious, alcohol, tobacco or sexually oriented signage will be allowed. 6. Proceeds from the program shall be used to improve local park facilities utilized by local sporting associations as recommended by the Park and Recreation Commission, and approved by the City Council. g:\park\th \parkadvertising.doc