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I-1a 2015 February Festival Evaluation I-1 a.., MEMORANDUM oit TO: Todd Hoffman, Park &Recreation Director CITYOF FROM: Jerry Ruegemer, Recreation Supenntendent CHANHASSEN DATE: February 24, 2015 7700 Market Boulevard PO Box 147 Chanhassen,MN 55317 SUBJ: 2015 February Festival Evaluation The 22w'annual February Festival was held on Saturday, February 7 from 12-3 pm on Administration Lake Ann. It is estimated that over 1,200 people attended this year's event High Phone 952 2271100 temperatures for the event were in the mid to upper 30's Fax 952 2271110 Building Inspections Food and Drink Concessions Phone 952 2271180 The Chanhassen Rotary Club and Culver's operated the concessions at this year's Fax 952 2271190 festival. The Rotary sold a variety of beverages including hot cocoa,pop, water, spiked drinks, and beer; while Culver's sold burgers, fries, and cheese curds Both Engineering areas were well staffed to keep the lines to a minimum, and sales were good Phone 952 2271160 Fax 952 2271170 throughout the day We appreciate the service of the Chanhassen Rotary Club and Culver's and look forward to have them continue at future events Finance Phone 952 2271140 Bonfires Fax 952 2271110 Similar to last year, two bonfires were placed on opposite ends of the contest area. Both were popular throughout the day There always seemed to be a crowd around Park&Recreation them and it is recommended that we continue to have two fires City staff monitored Phone 952 2271120 Fax 952 2271110 the fires throughout the event Recreation Center S'more Cookout/Bait Sale 2310 Coulter Boulevard Chanhassen Boy Scout Troop #330 had another successful year selling s'more kits Phone 952 2271400 and live bait Many people take advantage of the bait sales on the ice, and we Fax 952 2271404 appreciate the service of Troop#330 and warmly welcome them back next year. Planning& Natural Resources Skating Rink Phone 952 2271130 The skating nnk and loop was a popular attraction at the festival. People of all ages Fax 952 2271110 utilized the ice rink throughout the day and it allowed for an alternate activity within view of the fishing contest area. Public Works 7901 Park Place Horse-Drawn Wagon Rides Phone 952.2271300 Fax 952 2271310 The horse-drawn rides continue to be extremely popular and provide another family activity not related to the fishing contest. Throughout the day, the wagon was full as Senior Center the horses made a large loop on the pedestrian trail towards Greenwood Shores. It is Phone 952 2271125 a fun family event that should continue in the future. A shorter route may be Fax 952 2271110 considered to accommodate long lines waiting for a ride website Ice Fishing Demonstrations www ci chanhassen mn us The Tips Outdoors Foundation organized ice fishing demonstrations for all ages. Participants were instructed on the basics of ice fishing and the equipment that is available for the sport Demonstrations included Jigging, how to use an ice fishing Chanhassen is a Community for Life-Providing for Today and Planning for Tomorrow Mr Todd Hoffman February 24, 2015 Page 2 rod and reel, tip-up, and power ice auger, checking depths, and fish house displays. This was very popular and added another activity that complimented the event. Staff looks forward to working with the foundation in the future. Medallion Hunt This year city staff, with assistance from the Friends of the Chanhassen Library, organized the annual Medallion Hunt Daily clues were posted at several locations throughout the city during the week leading up to Feb Fest, and the medallion was found on Tuesday afternoon The winners received a gift basket from the Friends of the Chanhassen Library valued at over$500 It is recommended that we continue the medallion hunt in the same capacity next year, as it creates an exciting buzz the week leading up to the event Additionally, we intend to rework the clues in the hopes of making the medallion more difficult to find Ice Fishing Contest A total of 701 fishing tickets were sold for the contest, 79 tickets were sold in advance and 662 were sold on the ice at the event Ticket sales were up by 183 over last year Over$6,000 in prizes were to be awarded for the top 50 fish caught by weight, however, only 28 fish were caught and therefore the remaining 22 fish prizes were given away as door prizes. Overall, the contest went very well, with the winning fish being a 0 15 lb yellow perch Door Prizes The door prize format continues to be separate from the fishing contest Everyone in attendance received a free door prize ticket when they entered the event, for a chance to win over$3,000 in prizes The Chanhassen High School Key Club and city staff provided volunteers to sell fishing tickets and distribute door prize tickets on the ice. They were very helpful and staff would like to publicly recognize them for their efforts. General Comments/Suggestions • Train multiple people on the computer system to input and sort data in order to get the results out as quickly as possible during the contest • Have volunteers work from 10 am —3 p m , and remind them to dress appropriately for the weather conditions. • The Chanhassen Rotary again volunteered to drill over 1,000 holes for the ice fishing contest. This was very generous and they are important to the success of Feb Fest • Continue to offer a smaller ice fishing contest area of 600 ft x 300 ft.,but move it 20 ft. to the south to get into shallower water • Rebuild the steel bonfire pits to prevent slippery conditions and eliminate sharp edges • Investigate options to offer dog sled rides g\park\febfest\2015\evaluation docx 2015 FEBRUARY FESTIVAL Expense Report REVENUE AMOUNT Ticket Sales $ 7,018.00 EXPENDITURES 101-1611-4130 (Budget. $3,000) Executive Ocean $ 54 80 Cabin Fever Sporting Goods $ 1,884 21 Miscellaneous Supplies $ 300.00 Total $ 2,239.01 101-1611-4300 (Budget. $1,600) Minnesota DNR Fishing Permit $ 120 00 Riverfront Printing $ 140.00 Hayrides $ 570 00 Party Unit $ 500 00 Total $ 1,330.00 101-1611-4340 (Budget.$1,500) Southwest Publishing $ 2,000 00 (Estimated) Total $ 2,000.00 101-1611-4400 (Budget $500) Impenal Porta-Palace (est.) $ 245 00 Total $ 245.00 101-1611-4410 (Budget $1,500) Ultimate Events $ 1,010 82 Dicks Sanitation Inc $ 150 00 Warning Lites $ 174.00 A to Z Rental $ 100 00 Total $ 1,434.82 TOTAL REVENUE: $ 7,018.00 TOTAL EXPENSES: $ 7,248.83 BALANCE: $ (230.83) *February Festival is one of four events under the Community Event Sponsorship Program Over seventy local businesses will contribute approximately $40,000 in cash and goods in 2015 to support these four events