PC 2018 09 04CHANHASSEN PLANNING COMMISSION
REGULAR MEETING
SEPTEMBER 4, 2018
Chairman Aller called the meeting to order at 7:00 p.m.
MEMBERS PRESENT: Andrew Aller, Mark Undestad, Nancy Madsen, John Tietz, Mark
Randall, and Michael McGonagill
MEMBERS ABSENT: Steve Weick
STAFF PRESENT: Bob Generous, Senior Planner; and MacKenzie Walters, Assistant Planner
PUBLIC PRESENT:
Michael Clauson 8381 West Lake Drive
PUBLIC HEARING:
REQUEST FOR AMENDMENT TO CHANHASSEN RETAIL CENTER PLANNED
UNIT DEVELOPMENT TO ALLOW ADDITIONAL SIGNAGE ON THE TARGET
BUILDING.
Walters: Item 1 is Planning Case 2018-15. It is a requested amendment to the Chanhassen
Retail Center Planned Unit Development. So Target Corporation has requested that the
Chanhassen Retail Center PUD be amended to allow signage along 3 elevations. So just so
people know what we’re talking about when we say the Chanhassen Retail Center. It is an 18.69
acre planned unit development in red here in downtown Chanhassen. The anchor tenant is the
Target and the planned unit development has unique sign standards which differ from the general
city’s code and they limit businesses within that development to signage along 2 street frontages
with a maximum of 15 percent wall area. So if we look at just the existing Target building they
currently have signage along the western elevation. This is a visual of the elevation as it stands
after their recent remodel. They also have signage along the southern elevation and what they
would like to do is place a sign along the northern elevation to help raise awareness and advertise
the new liquor store that’s been added to the building. So in evaluating this request staff did a
little bit of research. First thing we did was we looked at the Chanhassen Retail Center and it’s
wall signage. We went through the different businesses. We found that the building that hosts
the Noodles and Company and the Jersey Mike’s Sub has signage along 3 elevations. This is
consistent with the district because it’s inhabited by two different businesses so each business
only has signage on 2 facades. We also found that the Perkins has signage along 3 elevations,
north, east and west. Staff believes this was the result of a permitting error. So we then also
looked at the different elevations and as the development currently stands there is already
signage along every cardinal direction, north, south, east and west. We looked at how different
sign plans and planned unit developments had handled sign elevations and street frontages. We
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found the most common were either limiting it to 2 frontages. We had 11 of 29 that did that or
allowing one per street frontage which is the base standard of the city code. 15 did that. So the
request to have signage on additional frontage would not be out of line with how other
developments and multi-tenant buildings have been treated in the city. Staff also then, well you
can see we also then compared everything to the city code and what it would be if it was just
handled by the city ordinance versus the PUD. In general the Chanhassen Retail Center is more
restrictive on the number of frontages. More liberal on the amount of building area that can be
covered by signage. Due to the fact that there are existing buildings within the Chanhassen
Retail Center that has signage along 3 frontages and that this is a pretty typical situation a lot of
different developments within the city, staff recommends that the provision limiting Chanhassen
Retail Center to 2 street frontages be removed. This would allow the development to be
governed by the city ordinance in terms of determining which street elevations are allow to have
signage. With that I’d be happy to take any questions.
Aller: When you say that the, by shifting that, pulling it out of the PUD that one term to make it
2 frontages as opposed to 1 that it will automatically go by city code. Would it be better if we
just change the PUD to state that it will go by city code or is that going to impact anyone else?
Walters: We could.
Aller: I mean is that our desired impact?
Walters: Our desire is not to remove all unique provisions governing signage within the planned
unit development. The goal was just to, from our perspective to remove the more restrictive
street frontage and then to allow the rest of the provisions to stand. The PUD also has you know
this is a, outside of wall signage but it specifies one monument sign per property which is
different than city code standards and limits the development to one pylon sign. Again under
general city code each property would be allow it’s own pylon sign so our goal was to make the
smallest possible change that would, well and remove the non-conformity within the Perkins
restaurant. Clear up any potential ambiguity about the multi-tenant building that has signage on
3 frontages and accommodate Target’s request. Which we felt was reasonable when we looked
at the changes to the building. Advertising needs and how similar developments had been
treated throughout the city.
Aller: So this modification isn’t going to cause one of the other businesses if they want to
change their signage to increase it?
Walters: It would allow every building within the PUD to have one sign per street façade so the
Perkins for instance would be allowed to have 3. I believe several of the other buildings also
have street frontages along 3 elevations and would, if they wanted to be entitled to add a sign
along that as well. We do have one PUD in the city where we have unique provisions for the
anchor tenant which allow them to have signage on 3 elevations but restrict other businesses
Chanhassen Planning Commission – September 4, 2018
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within that development to have signage on only 2 so it wouldn’t be unprecedented if the
Planning Commission preferred to limit this to Target only.
Aller: Thank you. Any further questions or questions based on that? Commissioner Madsen.
Madsen: I would just like to clarify how many signs a business could have in the central
business district. If that Chapter 20 that’s quoted in our cover sheet, so it’s one sign per street
frontage, is that correct? So currently a business that might not be located in the PUD could
have a sign on 3 sides?
Walters: That is correct. And an example, well I’m trying to think of, oh. No Lunds only has 2
frontages so they’re limited to 2. Off the top of my head I’m not thinking of one that I know for
sure is zoned CBD rather than PUD within the central business district but yes, that is the base
standard of the code.
Madsen: But so a business, if it was on 3 frontages in the central business district could also
have as many signs as this PUD area.
Walters: They could have signage on each elevation yeah could be treated the same.
Madsen: Each elevation, yep.
Walters: Yep.
Madsen: Just so that it’s fair throughout that area. Okay thank you.
Aller: Based on that any additional questions? Hearing none we’ll have the applicant make their
presentation if they’d like to do so. If you could come up and state your name and your
representational capacity.
Leyla Bungee: Good evening, my name is Leila Bungee with Kimley-Horn and Associates. We
submitted this application on behalf of Target to add the additional Wine and Spirits sign on the
north elevation as part of the recent remodel as MacKenzie had stated.
Jay Richardson: Yes, hi I’m Jay Richardson. I’m with RSP Architects and we’ve done the
design of the exterior of the building. And coordinated the signs with the sigh company.
Aller: Welcome. So could you explain how it’s a coordinated effort on those signs, what the
impact would be on the frontage and why you’ve come up with this particular sign scheme.
Leyla Bungee: Yeah I can start it.
Jay Richardson: Okay go ahead.
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Leyla Bungee: So we have been doing a lot of back and forth with planning staff just to make
sure that we’re meeting all the requirements currently of the PUD. The wine and spirits addition
in the store that was something that came a little bit later after our initial meetings to discuss the
signage plan and so once the design had gotten to a point where we wanted to keep the main
Target sign the size that it is on the building today, that didn’t leave that much room on the front
for the wine and spirit sign to go on the front which I believe is the west elevation so part of that
reason was to move it to the north elevation to accommodate the current allowances for sign
area. So right now there is a window decal on that new entrance for the wine and spirit sign but
Target realized that they haven’t been seeing as many customers as they were hoping with that
new liquor store service so adding the new wine and spirit sign on the, yeah I guess the left hand
of the building facing the main street that helps advertise that service to people that might not
know it’s there today.
Aller: Any questions? Additional questions? Thank you very much.
Leyla Bungee: Thank you.
Aller: At this time I’ll open up the public hearing portion of the item. Any individual present
may come forward and speak either for or against the item before us. Welcome sir. If you could
state your name and address for the record that would be great.
Michael Clausen: Hello. Michael Clausen, 8381 West Lake Drive in Chanhassen here. Local
business owner. We opened our business 5 years ago and we have, I have 3 sides to my building
so when I wanted signage on all 3 sides went to you know, I did not put in a formal request or
whatever. I just talked to my friend Sharmeen. Said you know what’s the deal here and she said
well you’re only allowed 2 signage on 2 sides of your business. It had nothing to do with the
building as I understand it’s each business is allowed 2 sides because I could have, I could have
put signage on the south side of my business and the east side of my business. The other
businesses, tenants in the shop could have still had their signage so we could add signs on all 4 of
them but any individual business can only have signage on 2 sides. That’s how it was stated to
me and I’m pretty sure that’s how the city code goes. That’s how, that’s why most of these
places only have signage on 2 sides so, and now to come along and you know after the fact and
you know probably the reason they’re not doing well is we’ve over developed retail liquor in this
city so now we’re trying to figure out ways to accommodate it so we want to change the rules to
allow people to you know do something different when the rest of us have all been playing by
the rules that were set out for years so. You know I guess I just think in the sense of fairness and
what’s right you know they should act under the, they should be subject to the same rules as
everyone else in town and to do it after the fact is unfair to the other businesses. You know to
say that now I can well you go ahead and put it on 3 sides. Well that ship has already sailed and
that’s not in our budget to add a $10,000 sign to the side of the building so that’s my thoughts on,
if you have any questions or anything.
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Aller: Thank you. Anyone else wishing to come forward to speak either for or against the item?
Seeing no one come forward I’ll close the public hearing on this matter and open it up for
questions. Additional questions of staff or comments or action. Yes Commissioner Madsen.
Madsen: I’m wondering if staff could address that if that business does have the 3 frontages if
they could have had the 3 signs or are they in a different business district or what the difference
was?
Walters: So without knowing a little bit more it’s hard for me to comment. You know if we go
back to our sheet if the business’s zoning is planned unit development it, you know we do have
11 different planned unit developments and sign plans in the city that do restrict businesses to 2
elevations. If the gentleman’s business is located in one of those he would have been you know
informed that that was the limit. Under base code it is one per street frontage. It is, again
without knowing the location it is possible the gentleman’s business only has frontage along 2
elevations. There are other instances where because there’s a residential development nearby we
restrict elevations in the PUD and things like that. So that would be my response to that. Mr.
Generous?
Generous: And the one other thing I would add is that part of a site plan review there could be a
limitation imposed on the development to limit the number of signs they have irregardless of
what the city ordinance is so.
Aller: Okay. Did that answer your question? Do you have a follow up question?
Madsen: Well I guess we don’t know the exact circumstances. I just would be concerned about
the fairness of, you know if people are told how many signs they can have that after the fact
adding more, you know just want it to be fair for all the businesses in the city.
Aller: Any additional comments or I’ll entertain a motion.
Undestad: I will make a motion.
Aller: Commissioner Undestad.
Undestad: That the Chanhassen Planning Commission recommends City Council approve the
Chanhassen Retail Center Planned Unit Development amendment 2018-15 and adopts the
attached Findings of Fact and Recommendation.
Aller: I have a motion. Do I have a second?
Randall: Second.
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Aller: I have a motion and a valid second. Any further discussion? I think to Commissioner
Madsen’s point we want to be consistent and fair as much as possible throughout the city with all
of our zoning and ordinances. In this particular situation we are dealing with a PUD which is a
separate zoning in and of itself that’s created for this particular area of property and there were
exchanges made in order to achieve that with regard to signage and square footage and that
whole process so I kind of look at, and that was the impact of my questioning was I wanted to
see whether anyone else within the PUD was going to be impacted so I’m, I’m more concerned
with maybe tailoring it to allow for Target to be the only one that gets it at this point in time to
determine on a case by case basis whether or not it should be expanded. I don’t know what you
opinions would be on that.
McGonagill: I was kind of similar thinking Mr. Chairman. Just limit it to Target and take it
from there.
Aller: Would that be, is that fair to the others that?
Undestad: That’d be my feeling is we’re talking about the PUD and the other tenants, the other
buildings involved in that were part of that same PUD and, you know I understand the other
businesses, you know each case is handled that way but I think if we’re dealing with the whole
PUD we ought to look at the whole PUD that way.
McGonagill: So it’d be as the PUD is written here.
Aller: Yeah that would be my concern is, I want to overall be consistent but at the same time I
don’t want to have an impact which is going to create hostility either amongst the tenants or
amongst the citizens who all of a sudden have too much signage.
Madsen: Yeah.
Aller: Any additional thoughts?
Randall: Well there are a few in there that already have the, that have more than they’re
supposed to based on that PUD correct?
Aller: That are non-conforming.
Randall: Non-conforming so by us altering the PUD it would bring everyone up to the right
level. That would be in conforming.
Madsen: My understanding was it was just the Perkins that is on the 3 different frontages and it
was in error and the other building, those businesses only have it on 2 frontages each which
happens to them because of the 2 tenants happens to be.
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Randall: Yep they can only do the 2 yeah.
Madsen: The 4 so really no one else is really approved for it.
Randall: Okay.
Aller: Okay. Any additional discussion?
Madsen: I guess I’m just concerned that you know I don’t know if they have to have the sign. I
think everyone knows Target’s there. They’ve seen the development and it, you know the other
businesses are following that rule so I’m just not really sure what the need is to have an
additional sign.
Aller: Well I can certainly understand their desire for the additional signage because the usage
of that Target was always with a certain expectation of the items that were sold in there.
Whether it be coffee or appliances or food or, but this was a separate escalated purpose that has
been separated out and they’ve created that and the City has allowed for that liquor license to be
placed in there so I think it’s almost like a different use that’s unexpected so I can understand
where they would want and their desire certainly would be there for it. I just don’t want it to
impact the community standards that we’re placing out there for purposes of signage in general.
Tietz: Chairman Aller? Wasn’t too many months ago that we had a variance I think to allow a
pylon sign in the parking lot and what does that constitute? Is that another sign because it’s, it
was a variance that was requested at that time. That’s what, back in February or March. It was
for parking for.
Aller: I think it was a height variance wasn’t it?
Tietz: Well it was a height but it was, it’s a sign.
Walters: If I’m recollecting it was for the pick up area within the parking lot.
Tietz: Right.
Walters: Those, it was a code change to the city code and that was adding another category of
directional signage that could be allowed businesses without a permit so under the pre-existing
city code we had allowed any business to have up to 4 directional signs. Maximum 5 feet in
height. 4 feet in, 4 square feet display area and we added another category allowing certain types
of uses. Grocery stores. Big box retailers to have a pick up sign designating an area for remote,
basically just you know stopping by and having goods put in the car in the parking lot.
Tietz: Right.
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Walters: And that had unique standards.
Tietz: I think that one was 10 or 12 feet. It’s not a 5 or 6 foot sign. It’s a.
Walters: My recollection is 12 or 13 feet.
Tietz: It was significant I remember because we had some discussion about it’s height and
location.
Aller: Right.
Undestad: Well and that I think that signage for the pick up area part of that shows how retail is
changing. Businesses are changing. They need to change with it and this is part of it I think
when they have to put a new, the liquor store in there. We never had one, we never had drive up,
pick up your groceries you know and so I think, and again to keep it in the full PUD package out
there I think that’s the way it should be put in there.
Aller: And just to follow up on that a little bit. We also discussed the fact that there will not be
drive up pick up of alcohol.
Undestad: Right.
Aller: Any additional comments? Questions? Concerns? Otherwise I have a motion and a
second.
Undestad moved, Randall seconded that the Chanhassen Planning Commission
recommends that the City Council approve