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2 2005 Lake Ann Park Concession/Boat Rental Evaluation CITY OF CHANHASSEN 7700 Market Boulevard PO Box 147 Chanhassen, MN 55317 Administration Phone 952.227.1100 Fax 952.2271110 Building Inspections Phone 952.2271180 Fax 952.2271190 Engineering Phone 952.2271160 Fax 952.2271170 Finance Phone 952.2271140 Fax 952227.1110 Park & Recreation Phone 952.2271120 Fax 952.2271110 Recreation Center 2310 Coulter Boulevard Phone 952.2271400 Fax 952.2271404 Planning & Natural Resources Phone 952.2271130 Fax 952.227.1110 Public Works 1591 Park Road Phone 952.2271300 Fax 952.227.1310 Senior Center Phone 952.2271125 Fax 952227.1110 Web Site w/lwci .chanhassen.mn.us ~ ....,....:....&..rs. MEMORANDUM TO: Todd Hoffman, Director of Park and Recreation FROM: Jerry Ruegemer, Recreation Superintendent DATE: September 20, 2005 SUBJ: 2005 Lake Ann Park ConcessionIBoat Rental Evaluation It seems like the summer is over before it got started! The warmer summer weather helped our bottom line overall from last year. However, with increased costs in products, fuel surcharges on deliveries, staffing costs and an aging watercraft fleet made it challenging to make the concession operation profitable. The Lake Ann ConcessionIBoat Rental Operation is reviewed on an annual basis to see how we can improve our customer service and increasing revenues. Prices for equipment rental and food are reviewed so that we may determine what the market is willing to pay. I believe that we should consider increasing fees on some things for next year. General Comments: . Continue to use a smaller number of vendors to simplify the operation. . Slush puppy machine, which was very popular and had a higher profit margin, should continue. . Look to add a marketing campaign to increase sales and activity. . The "meal deal" (hot dog, chips, and soda for $3.50) was very popular again this year. . Have matches on hand for people who need to start their charcoal grills. . Kept menu items simple - quick point of sale. . The concession staff again was outstanding and contributed significantly to the Lake Ann operation. . Purchase new life jackets, as needed. . Investigate raising food prices again to increase revenues. . Continue to operate with less staff whenever possible. . Pray for hot weather again! g:\park\concess\2005Concess&BoatE val The City 01 Chanhassen . A growing community with clean lakes, quality schools. a charming downtown, thriving businesses, winding trails, and beautiful parks. A great place to live, work, and play. Total Boat Rentals 2004 2005 Paddleboats 186 237 Canoes 86 104 Row Boats 23 28 Row Boats wrrrolling Motor 46 46 Totals 503 415 Listed below is the breakdown of expenditures, supplies, and revenues for the 2005 Concession Sales and Boat Rentals: EXPENDITURES Concession Hours and Wages 2004 2005 Concession Hours (not dollars) Concession Wages Total Wages 885.75 8,348.50 $8,348.50 918 $8,954.00 $8,954.00 Supplies Total Supplies TOTAL EXPENDITURES $2,839.63 $3,757.98 1,385.39 1968.75 542.82 659.98 $4,767.84 $6,386.71 $8,348.50 $8,954.00 $4,767.84 $6,386.71 $13,116.34 $15,340.71 The Watson Company Midwest Coca Cola Festival Foods Target Total Supplies Total Wages REVENUES Total Revenue $11,653.21 $14,071.91 Total Revenue $11,653.21 $14,071.91 Total Expenditures NET PROFIT $13,116.34 -$(1,463.13) $15,340.71 -($1,268.80) g:\park\concess\Expenses&RevenuesOS Lake Ann Park Concession's Annual Report Summer Season 2005 Menu offerines with short analvsis: . "Meal" Items o Hormel All Beef Hot Dogs . Largest money making food item offered. Priced reasonably at $1.75, coupled with our "Meal Deal" of an added chips and pop sold at $3.50, our hot dogs were far and wide our most popular and profitable menu item. o Hormel Smoked Brats . New to the menu this season, the smoked brats were a welcomed addition to the stand. While not as popular as the traditional hot dog, public reception was still solid and had many customers happy to see the addition of brats to the menu. Priced also at $1.75 sales remained profitable and stable. o Nacho chips with Jalapeno Cheese (side offerings of sliced pickled Jalapenos) . Great "stand-by" item. Nachos continue to be most popular amongst the ethnic crowds that congregate at the lake in the late evenings. With the return of pickled Jalapeno slices to the menu, nachos remain a solid stand-by as both a "snack" item and a "meal" option. Priced at $2.50 and an additional $0.50 to include Jalapenos. . "Snack" items o Popcorn . Sales are slow on popcorn for the majority of the season aside from the 4th of July holiday celebration. Priced again this summer at $1.00 for a large and $0.50 for a small. o Chips . Very popular item both sold separately as well as a part of the "meal deal". Priced at $0.50. . Candy items (ranked by popularity) - All items $1.00 -- $0.25 for Lollis o Bright Crawlers (Sour Worms) o Lollies o Snickers o Twix o Skittles o Starburst o Reese's Pieces o M&M's . Ice Cream items (ranked by popularity) - All items $1.25 -- $1.50 for Choco Taco o Sundae Cone (adult favorite) o Lick-a-color (children's favorite) o Krunch o Choco Taco o Ice Cream Sandwich o Rainbow Pop-up o Orange Pop-up . Beverage items o Coke Products (ranked by popularity) - $1.50 · Water · Diet Coke · Coke · Root Beer · Sprite · Diet Coke with Lime · Mr. Pibb · Lemonade · Iced Tea · Coke with Lime o Slush Puppies (flavors ranked by popularity) - $1.50 LG -- $1.00 SM · Strawberry-Kiwi · Blue Raspberry · Grape · Lemon-Lime Patron Requests · Kayak o Single and double · Basketball hoop in the park · New sand fill in the sand volleyball court · Plastic cutlery · Pickled relish · Onions Lake Ann Concession Sales Summer 2005 Total Daily Sales Food Sales Boat Rental Sales Tax May Sales (101-3638) (101-3635) Divide by 1.065 5/28/2005 Rainy Day 5/29/2005 Rainy Day 5/30/2005 $ 244.25 $ 90.85 $ 138.50 $ 14.90 May Totals $ 244.25 $ 90.85 $ 138.50 $ 14.90 June Sales 6/4/2005 Closed (cold) 6/5/2005 Closed (cold) 6/6/2005 $ 80.00 $ 23.47 $ 51.64 $ 4.89 6/7/2005 $ 45.50 $ 12.21 $ 30.52 $ 2.78 6/8/2005 $ 8.00 $ 7.51 $ $ 0.49 6/9/2005 $ 85.25 $ 65.96 $ 14.08 $ 5.20 6/10/2005 $ 98.50 $ 54.93 $ 37.56 $ 6.01 6/11/2005 closed/slow day 6/12/2005 $ 375.00 $ 201.41 $ 150.70 $ 22.89 6/13/2005 closed/slow day 6/14/2005 $ 20.50 $ 14.55 $ 4.70 $ 1.25 6/15/2005 $ 45.25 $ 32.87 $ 9.62 $ 2.76 6/16/2005 $ 215.50 $ 183.57 $ 18.78 $ 13.15 6/17/2005 $ 366.05 $ 268.59 $ 75.12 $ 22.34 6/18/2005 $ 480.50 $ 310.33 $ 140.85 $ 29.32 6/19/2005 $ 222.50 $ 115.02 $ 93.90 $ 13.58 6/20/2005 $ 20.00 $ 9.39 $ 9.39 $ 1.22 6/21/2005 $ 256.15 $ 204.84 $ 35.68 $ 15.63 6/22/2005 $ 350.25 $ 277.23 $ 51.64 $ 21.38 6/23/2005 $ 313.25 $ 231.22 $ 62.91 $ 19.12 6/24/2005 $ 151.75 $ 142.49 $ $ 9.26 6/25/2005 $ 196.50 $ 161.03 $ 23.47 $ 11.99 6/26/2005 $ 177.75 $ 110.47 $ 56.43 $ 10.85 6/27/2005 $ 34.50 $ 13.62 $ 18.78 $ 2.11 6/28/2005 $ 109.25 $ 74.41 $ 28.17 $ 6.67 6/29/2005 closed/rain 6/30/2005 $ 71.75 $ 53.29 $ 14.08 $ 4.38 June Totals $ 3,723.70 $ 2,515.12 $ 913.94 $ 227.26 July Sales 7/1/2005 $ 166.25 $ 137.32 $ 18.78 $ 10.15 7/2/2005 $ 304.75 $ 171.13 $ 115.02 $ 18.60 7/3/2005 Closed/rain 7/4/2005 $ 1,414.80 $ 1,204.74 $ 375.59 $ (165.53) 7/5/2005 $ 61.00 $ 43.19 $ 14.09 $ 3.72 7/6/2005 $ 191.75 $ 119.01 $ 61.03 $ 11.71 7/7/2005 $ 254.75 $ 173.47 $ 65.73 $ 15.55 7/8/2005 $ 56.25 $ 43.43 $ 9.39 $ 3.43 7/9/2005 $ 401.00 $ 221 .60 $ 154.93 $ 24.47 7/1 0/2005 $ 509.13 $ 337.21 $ 140.85 $ 31.07 7/11/2005 $ 318.27 $ 204.95 $ 93.90 $ 19.42 7/12/2005 $ 142.50 $ 115.02 $ 18.78 $ 8.70 7/13/2005 $ 215.25 $ 183.33 $ 18.78 $ 13.14 7/14/2005 $ 488.90 $ 414.46 $ 44.60 $ 29.84 7/15/2005 $ 230.50 $ 160.09 $ 56.34 $ 14.07 7/16/2005 $ 319.50 $ 187.32 $ 112.68 $ 19.50 7/17/2005 $ 370.50 $ 300.94 $ 46.95 $ 22.61 7/18/2005 $ 38.05 $ 35.73 $ $ 2.32 7/19/2005 $ 260.25 $ 166.43 $ 77.94 $ 15.88 7/20/2005 $ 144.50 $ 102.82 $ 32.86 $ 8.82 7/21/2005 $ 90.25 $ 80.05 $ 4.69 $ 5.51 7/22/2005 $ 300.00 $ 138.50 $ 143.19 $ 18.31 7/23/2005 Closed/rain 7/24/2005 $ 144.25 $ 116.67 $ 18.78 $ 8.80 7/25/2005 $ 37.75 $ 26.06 $ 9.39 $ 2.30 7/26/2005 $ 71.75 $ 22.77 $ 44.60 $ 4.38 7/27/2005 $ 134.75 $ 117.14 $ 9.39 $ 8.22 7/28/2005 $ 110.25 $ 84.74 $ 18.78 $ 6.73 7/29/2005 $ 155.50 $ 106.10 $ 39.91 $ 9.49 7/30/2005 $ 294.25 $ 198.83 $ 77 .46 $ 17.96 7/31/2005 $ 299.50 $ 184.51 $ 96.71 $ 18.28 July Totals $ 7,526.15 $ 5,213.05 $ 1,921.14 $ 207.47 August Sales 8/1/2005 $ 213.75 $ 134.98 $ 65.72 $ 13.05 8/2/2005 $ 185.75 $ 132.16 $ 42.25 $ 11.34 8/3/2005 $ 58.50 $ 50.23 $ 4.70 $ 3.57 8/4/2005 $ 145.00 $ 89.20 $ 46.95 $ 8.85 8/5/2005 $ 201 .80 $ 133.15 $ 56.34 $ 12.31 8/6/2005 $ 194.50 $ 112.18 $ 70.42 $ 11.90 8/7/2005 $ 270.00 $ 183.10 $ 70.42 $ 16.48 8/8/2005 $ 60.00 $ 37.56 $ 18.78 $ 3.66 8/9/2005 $ 16.75 $ 15.73 $ $ 1.02 8/10/2005 $ 177.50 $ 110.33 $ 56.34 $ 10.83 8/11/2005 Closed - Rain 8/12/2005 $ 45.25 $ 33.10 $ 9.39 $ 2.76 8/13/2005 $ 10.00 $ 4.69 $ 4.69 $ 0.61 8/14/2005 $ 129.50 $ 91.08 $ 30.52 $ 7.90 8/15/2005 $ 86.00 $ 54.93 $ 25.82 $ 5.25 8/16/2005 $ 112.75 $ 77.70 $ 28.17 $ 6.88 8/17/2005 $ 33.00 $ 30.99 $ $ 2.01 8/18/2005 Closed - Rain 8/19/2005 $ 105.50 $ 89.67 $ 9.39 $ 6.44 8/20/2005 $ 430.00 $ 356.81 $ 46.95 $ 26.24 8/21/2005 $ 102.26 $ 96.02 $ $ 6.24 August Totals $ 2,577.81 $ 1,833.61 $ 586.86 $ 157.34 Total Daily Sales Food Sales 2005 Totals $ 14,071.91 $ 9,652.62 Boat Rental Sales Tax $ 3,560.44 $ 858.85 2004 Totals $ 12,409.64 $ 8,020.56 $ 3,632.65 $ 756.43 2005 LAKE ANN BOAT RENTALS Rowboat w/Motor Rowboat Canoe Paddleboat May 5/30/2005 3 5 6 May Totals 3 0 5 6 June 6/1/2005 1 6/2/2005 1 3 6/3/2005 6/4/2005 6/5/2005 6/6/2005 3 6/7/2005 3 6/8/2005 6/9/2005 1 6/10/2005 3 2 6/11/2005 6/12/2005 2 2 6 9 6/13/2005 1 6/14/2005 6/15/2005 1 6/16/2005 1 3 6/17/2005 2 1 3 6/18/2005 3 4 8 6/19/2005 2 4 4 6/20/2005 1 6/21/2005 3 2 6/22/2005 2 2 3 6/23/2005 5 6/24/2005 1 6/25/2005 1 2 2 6/26/2005 2 1 4 6/27/2005 1 6/28/2005 1 6/29/2005 6/30/2005 June Totals 17 9 29 59 July 5 7/1/2005 5 8 7/2/2005 7/3/2005 3 2 7 21 7/4/2005 1 1 7/5/2005 1 1 4 2 7/6/2005 2 6 7/7/2005 1 1 4 7/8/2005 2 1 2 12 7/9/2005 1 2 6 4 7/10/2005 1 1 6 7/11/2005 1 2 7/12/2005 1 5 7/13/2005 2 6 7/14/2005 1 7 7/15/2005 1 9 7/16/2005 1 5 7/17/2005 2 7/18/2005 1 6 7/19/2005 1 3 7/20/2005 1 7/21/2005 4 2 7 7/22/2005 7/23/2005 2 7/24/2005 7/25/2005 2 1 7/26/2005 1 7/27/2005 2 7/28/2005 1 2 7/29/2005 1 3 3 7/30/2005 1 6 5 7/31 /2005 21 14 52 130 July Totals August 7 8/1/2005 2 4 8/2/2005 1 8/3/2005 8/4/2005 4 2 6 8/5/2005 2 4 8/6/2005 5 8/7/2005 2 8/8/2005 8/9/2005 4 8/10/2005 8/11/2005 1 8/12/2005 1 1 8/13/2005 1 2 8/14/2005 2 8/15/2005 3 8/16/2005 8/17/2005 8/18/2005 1 8/19/2005 3 3 8/20/2005 2 8/21/2005 8/22/2005 5 5 18 42 August Totals Rowboat W/Motor Rowboat Canoe Paddleboat Total 46 28 104 237